5 Social Media Management Company Secrets To Make Business Easier

Social media management can be the most crucial element to drive business, but often one of the most difficult. This is largely due to the wrongful mind state of thinking that throwing a pretty picture with some content on a business page is a job well done. Managing your brand on social media requires posting the right content, on the right social media channels, at the right time. Use these five secrets of a social media management company success to boost your social media goals and time efficiency.

Social Media Auditing

Every aspect of your business should have an auditing process and your social media channels are no different. You should conduct frequent audits of your social media campaign to ensure efficiency. Conducting an audit every six months or so is a good way to help you check which social media platforms, recruitment strategies and posts are working and which are not working for your brand.

The first step to any audit should be coming up with a list of all the platforms on which your brand has an active social media presence. Then, make sure your social business pages have the highest quality of images available to represent your brand on each platform. For example, business networking giant LinkedIn now allows users to post higher resolution photos for logos. If you haven’t updated your profile picture in a while, your logo might look dated compared to your competitors who are keeping on top of the changes.

Once your profiles are updated, it is time to measure key metrics, including engagement, traffic driven to your website from each platform, reach and your current rate of growth. Finally, you should evaluate your KPIs on each social media platform to determine where your future efforts could be focused most effectively. Key Performance Indicators are used to evaluate how effective individual elements of your social media campaigns are contributing to the business’ bottom line.

Twitter Lists

Twitter Lists are one of the most powerful tools available to social media marketers around the Web. These lists allow you to sort people you are following into easy-to-manage groups that are organized according to key demographics. Lists are essential when it comes to managing contacts, tweeting relevant content and evaluating the effectiveness of your social media strategy. You should have a list of competitors you are following to stay up-to-date as well as lists of potential and current clients you can target with specific tweets.

How Much to Post and When to Post It

Planning when to share content is just as important as planning what to share.  Longer posts work better on LinkedIn while the Facebook audience prefers shorter posts. As a general rule on Twitter, you should be sharing 20 percent of your own original content and 80 percent of content shared by other reliable sources. Tools such as Rival IQ will tell you the average social activity among your competition. You always want to make sure you’re posting as much as your competitors or even more if your budget allows.

Setting A Social Budget 

The biggest mistake you can make when it comes to Internet marketing is failing to set aside a budget dedicated solely to social. Social media will grow to a $14 billion industry by 2018, a figure that heralds the end of free social media. In fact, most platforms now limit the audience of social media marketers who are unwilling to spend money on advertising. By investing in your social media platforms, your brand is allowed the proper social media exposure to be effective. 

Testing  Your Social Strategy

Like many other aspects of marketing, social media campaigns are often based on trial and error. Analyzing the data can make this process as efficient as possible while saving time and money over the long term. Set a time frame for testing new strategies and then for analyzing their effectiveness. From posting frequency to the type of content you post, you should test frequently and liberally. Using KPIs as a guide is often the easiest way to determine how much interaction you are getting out of the content you post.

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5 Reasons Why Facebook Business Page Marketing Beats Profile Marketing

Nearly everyone who spends enough time on Facebook has come across a profile that wasn’t a person at all, but rather a business. In the early days of Facebook, businesses had no other choice than to create a personal profile for their businesses if they wanted to reach the 1.3 billion (and counting) social media users. With the advent of the Facebook business page, most online marketers were encouraged to leave their business profiles behind for Facebook business page marketing. Here are the 5 major reasons why you should convert your Facebook profile into a Facebook business page.

Facebook Business Page Marketing Shows Professionalism

Many business owners believe that Facebook profiles give a personal connection to customers that would be harder to recreate on a Facebook business page. But Facebook users are actually already primed to seek out their favorite business pages on Facebook. The Facebook profile information section and different interaction between business pages make “business profiles” appear to be strange at best and an invasion of privacy at worst to many Facebook users. A business page with good content can generate as much if not more commentary than a profile. Your business runs the risk of looking less professional and authoritative with content than the competition with a profile page.

Facebook Analytics Tracking

One of the most effective aspects of Facebook as a marketing platform is the analytics report that business page owners can see each time they login. From how many people have liked your business page to the interactions each post receives, the Insights panel offered to official business pages is a crucial resource to have. Facebook also offers insights into the gender, age, location and other important details of the people who interact with your business. Since profiles are designed to bounce around pages and profiles, they do not offer insights.

Terms of Service

Operating as a business profile is no longer just unprofessional, it is in violation of the official Facebook user agreement. The Facebook Terms of Service disallow the activation of a personal account for anything other than an actual person, including businesses. Businesses who do not comply with Facebook’s Statement of Rights and Responsibilities may be permanently banned from their account if they are caught. If the Facebook profile has gained significant traction, this can be a serious public relations issue.

Graph Search 

Graph Search is one of the most crucial elements of Facebook marketing, and businesses using a profile page are out of the loop. Facebook’s latest game changer has a major impact on the way users search for new things. The major purpose of graph search is to analyze Facebook users interests and likes to display like suggestions tailored to users taste. Graph search is essentially a free referral service for business pages that helps spread the word to the friends of users who have already liked your page. Businesses who operate as profiles automatically opt out of this vital service since Facebook does not recognize them as a business.

No Promotional Rights

A business page has access to Facebook’s promoted posts system, which is a great way to target customers who are already looking for the type of content you generate. User profiles simply don’t have the power or the infrastructure to support a major advertising campaign. While users can post on other pages and may gather a large group of friends, there is no control over the metrics used to determine which friends see what a user posts. In fact, user posts are sometimes buried by Facebook metrics while business pages receive preferential treatment.

Switching your business profile into a business page may seem like a hassle but this change is mandatory as it is beneficial. A new door of marketing tools will open to you once you see Facebook business capabilities. You won’t regret it.

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5 Facebook Changes All Social Media Agencies Need To Know

Facebook recently announced several new features coming to the platform that will make any social media company or small business very excited. These features will make it easier for small businesses to use Facebook to communicate with other businesses, organizations, and people. The features were announced and debuted during the company’s developer conference “F8″. From using apps to sending messages to commenting integration, these new features will revolutionize the ever-evolving platform and put an emphasis on communication. This guide covers 5 new features coming to Facebook and explains their possible benefits for business. 

Comment Integration Will Boost Client Visibility For Social Media Agencies 

Companies, organizations, and agencies will benefit most from Facebook’s upcoming comment integration. When users want to comment on articles or media on a site like The Huffington Post, their comments will show up under the story’s post in Facebook. This new feature makes it much easier for people to engage with content, boosting visibility for anyone who uses Facebook to gain brand recognition. 

Business Sales and Communication Tracking With Messenger

E-commerce websites will soon get to enjoy an integrated standalone messaging app. Whenever a buyer makes a purchase online, this new feature will allow the buyer to connect to his or her Facebook account so the company can send notifications directly through the app. Customers who don’t like getting emails confirming an order or sending shipping updates might enjoy this new feature. This new feature can be used by organizations, companies, and businesses to provide better customer service.

New Apps Will Allow Unique Messages 

In the past, you would have to have the messaging app opened or pulled up in your browser to send a message on Facebook. Now Facebook’s newest features make it possible to send messages from some third-party apps. One app that is integrating with Facebook is Giphy, an animated GIF creator. To send a Giphy GIF via Facebook before, you would have to close the messenger app, open Giphy, create your GIF, copy the GIF, reopen the messaging app, and paste it in. The third-party app integration makes sharing far more convenient for everyone. Opening Facebook’s messaging service to third-party developers also creates a unique opportunity for brands to suggest downloading their integrations directly from the messenger.

Video Embedding 

In previous years, if you were to upload a video to Facebook, the only way to share the video was to link to it. Facebook is releasing a new feature that makes it possible to embed videos without linking to them, making it more attractive to use Facebook as a video hosting service instead of YouTube. Everyone from individual Facebook users to companies and organizations will benefit from this feature.

Analytics Apps

Facebook is also releasing a new analytics dashboard. This dashboard makes it possible for Facebook app developers to get a glimpse into who is interacting with their apps and where they are located. This information will be key to app development. Getting information on an app user will help developers figure out who their target audiences are and makes it easier for developers to make changes that the app user will enjoy. The dashboard displays information such as average session duration, purchases, ages, genders, active users, and more.

Staying apprised of all the latest changes to Facebook is crucial when it comes to competing for brand recognition on social media.

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How Social Media can Help Your eCommerce?

Social media plays a crucial role in today’s times. Almost every potential customer is hooked to this platform. If the purchasing habits of the potential customers are taken into account, social media plays a crucial role. The Comments, Shares & Likes on a particular product update prompt the potential customers to purchase.

If you are running your own eCommerce site, here are some simple ways to leverage the power of social media to build your customer base.

• Use Social Sign-ins: Social sign-ins allow you to build your brand visibility amongst your visitors. It will also allow you to engage with them beyond the ‘sale-purchase’ level to build a lasting relationship.
• Choose your target audience: Social media allows you to target specific geographies and specific age groups. This can help you in targeting your product effectively to increase sales.
• Use Images to highlights products: One of the most popular social media feeds are the images that you post on your timeline. Images that highlight the strong points of your brand go a long way in influencing customers that a description alone will not do. Use of Infographics is another good way of highlighting your brand.
• Have conversations: It’s good to have your brand on the social network but trying to hard-sell it is not the right way to lure your customers. Instead, start conversations that subtly refer to your brand. No one likes to be sold especially on very personal platforms like Facebook and Twitter.
• Link your social media feed to your website: User generated content can be used as a testimonial that can help convince the future buyer. So, linking your social feed with your portal does make a lot of sense.
• Be Regular: Social media is slow poison. It takes time to see actual results but you have to be consistent with all the updates and listen to your followers closely.

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3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.

Advertise Your Brand For Free: Use The Power Of Social Media

If you fancy driving sales, generating qualified leads, build relationships with your clients and who’s who in the industry at low cost, SOCIAL MEDIA is the answer.

The role of social media in today’s business set-up is crucial. If you want to make your brand more visible using this social route it is a doable job. What is needed is some smart strategy on your part. Here are few tips that can help you create your own brand by using social media:

Identify your Audience: Make sure you know who your target audience. Take pains to get familiar with their interests, needs and biggest challenges. Try to get an idea how your product or service will solve their problems and profit them.

Have A Plan In Mind: Remember it’s not about you and your liking alone. It’s about what your customer likes and wants. Understand your customer’s interests and challenges before trying to target them.

Subtlety is Strength: Do not talk about your brand so much that your message is classified as noise. Instead, provide useful information and news related to your specific audience’s needs and interests. Yes, be subtle in mentioning your brand, that’s the catch!

Post Variety of Content: Play with your posts. Add variety to your posts from industry specific updates to practical tips and fun stories.

Engage: Posting and updating your social media regularly without listening is not adequate. In order to show that you really mean what you post, engage your audience by starting conversations. Don’t post like a robot, give your social media campaign a human face.

Images & Videos: The fact remains that no one likes to read posts if they lack any visual appeal, no matter how much sense they make. The reality can be summed in two words: “Short & Simple”. Yes, make it mandatory to post visuals (Images or Videos) along with your posts. This will help your content to stand-out on the ever sliding timeline.

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Disagreements can be productive

In the world of business,disagreements with peers and team members about the best course of action are inevitable. These disagreements can be productive, or they can turn negative and become relationship- and results-killers.

Here’s how to make sure your disagreements are productive:

• Make the necessary deposits. If you want to have productive arguments with your peers, your team and maybe even your clients, you need to have already made “deposits” toward those relationships. Unless and until your intentions are known, disagreements may feel personal and political. But if your intentions are known and your relationship is strong at the start, then arguments and disagreements can actually help you produce better results.
• Don’t make personal attacks. It bears repeating: If you want to have productive disagreements, you cannot turn them into personal attacks. Your argument needs to center on the best choice to produce the outcome over which you are arguing. Avoid making personal attacks against the other person. If she has made mistakes in the past, leave those mistakes in the past. Confine your disagreement to the matter at hand.
• Accept that others’ intentions are good. You cannot have a productive disagreement while also questioning the other person’s intentions. If his intentions are bad — if what he is arguing for is immoral or illegal, for example — you cannot have a productive disagreement. But if you’re arguing over the best course of action, then assume the other person wants the same outcome you do.
• Have a clean heart yourself. If you want other people to treat you as if your intentions are good, you too must have a clean heart. You cannot have a productive disagreement if what is really driving your argument is what you stand to gain. Assume others have good intentions, but also make sure your intentions are above reproach.
• Find a path you can agree on. And here’s the thing about productive disagreements: You don’t win by winning the argument. You win by discovering the best path forward and gaining agreement to pursue it. I’ve had relationships with partners who were willing to concede to the person with the strongest feelings. They valued the relationship as much as the outcome — and that is at the heart of a productive disagreement.

Remember, your goal in a productive disagreement isn’t to beat the other person but to choose the best path forward together.

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9 Dos and 10 Don’t of Web Design

I’m continually surprised by how many people start meetings with our design company with very firm ideas about what they want on their website and yet,  haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?” Your website is a marketing tool. For many businesses, it’s their only source of business. If done right, it can be a major part of yours.

Here’s a quick-hit list of the top dos and don’ts before you get started:

 Do:

1. Set smart goals. And make sure they’re measurable. Here are a few great ones a Web designer wants to hear: increase conversion rates, increase sales, generate more leads, reduce overhead, and improve brand awareness.
2. Plan on becoming an SEO wizard. Sure, you’re going to want help from the pros and eventually you might even need your own in-house SEO expert, but search engine optimization is something you need to know about too. It has one of the highest ROIs in marketing.  SEO can literally put your marketing on autopilot, allowing you to focus on improving the quality of your business, instead of figuring out how to bring in customers to your site. 
3. Use CMS. A CMS makes it easier for people to create, edit and publish content on a website. Website publishing has required significant technical skills (HTML, programming). A good CMS allows non-technical authors and editors to easily and quickly publish their content with relative ease.
4. Think about your mobile strategy simultaneously. Research the percentage of your visitors that are likely to use mobile devices to access your site. If it’s high, you may want to consider building a separate mobile version of your site, or even an app. If it’s relatively low, just make sure your website works on smart phone.
5. Steal from your competitors. Before you build your site, check out your competitors and write down the things they do well. If you like the look and feel of another site, there’s no reason not to start with something you like and then make it your own.
6. Develop your content. The biggest slow-down in the Web design process is content. If you’re going to sell products on your site, get product photos and product descriptions ready. If you sell services, you’ll need a description of each service. Get as much of your content together before you start building your site—it will save you weeks. And while you’re at it…
7. Write with calls to action in mind. Good calls to action allow visitors to quickly decide what they want to do next. Having a big sale? Don’t just write a banner that says “50% off all products.” Write one that says “50% off all products, CLICK HERE to view them.”
8. Always answer the question “why?” Have you ever walked up to someone you’ve never met, handed them a business card, and walked away without saying a word? Likely not. If you want people to do something on your website, such as sign up for your newsletter, don’t just put up a box that says “enter email” or even “sign up for newsletter”—you’ll get a very weak conversion rate. Tell them why they should do it: “Sign up for our newsletter to receive weekly specials.” Same thing goes for Twitter and Facebook logos. Just putting them up isn’t smart. Tell people why they should follow you on Twitter or friend you on Facebook. What will they get out of it?
9. Trust your Web designer. I tend to see the worst end results with customers who come in with a “I know what I want, just do what I tell you” attitude. You hired an expert because they know more than you, right? Let them do what they do best and they’re more likely to meet and often exceed your goals.
10. Don’t:
1. I know—I run a Web design firm, so of course this was going to be stated. But seriously, your website is often where your customers’ first experience your brand. If it looks homemade, they’re going to make assumptions about your business that you probably want to avoid.
2. Make people think. When visitors come to your website, they typically already know what they want out of it. Do a three-second test: If within three seconds a visitor can’t figure out what to do next, go back to the drawing board.
3. Expect visitors. Lose the “if you build it, they will come” mentality. Simply putting up your site will not result in any visitors.
4. Spend all your money. Don’t max out your entire budget on the website. You can get a well-designed site for under $2,000 from a freelancer, or a few thousand dollars from a professional agency. And you can always make improvements as your business grows. It’s far more important initially to have some money left over for a marketing budget so you can actually make a return on your investment.
5. Add a blog. Are you really going to write posts? Be honest. If you won’t, then forget about a blog. A website with an outdated blog can create the perception that your company is small or even out of business.
6. Add Twitter and Facebook buttons. If a potential client clicks through to your social pages and sees hardly any followers, they may lose trust in you. First build up your social presence, then commit to posting and engaging your fans on a regular basis, and only then promote them on your website. Also keep in mind that some businesses simply don’t belong on Twitter or Facebook.
7. Try to please everyone. Your website will be a mess if you try to accommodate every type of visitor who might come along. Figure out who is likely to be your most frequent users and focus on creating the best experience for them.
8. Add testimonials. Building credibility is important, but too often testimonials sound fake. “’They are great!’ says John Smith” simply isn’t believable. If you’re going to have testimonials make sure they are specific, and something people can relate to.
9. Use Flash. Some sites still need it, but if you can, avoid it. Adobe just announced that it will no longer support Flash on mobile devices and set-top-boxes. The last thing you want is for a potential customer to be unable to open your site.
10. Expect a killer website overnight. Good websites take time to build. If you want the best results out of your site, be prepared for several months of work.
11. Looking to build a Website for your company? - Call +91-40-65891579 / +91-9030416219
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