How To Build A Search Engine Friendly Website?

There is no denying that search engine optimization is very important for your website. Making your website up in the rankings takes lots of things to be perfect, or good than other.   Having quality content, working backlinks, and structured website, and by paying attention to small things, one can make his/her website search engine friendly. You need to focus on these factors to get most out of your website.

Right keywords with right content

Using right keyword for an article is an art. Making it unique helps search engine to particularly search for your website when visitor enters it on a search engine. Keywords should be search engine friendly and also related to the content of the website. Don’t even think of spamming and using unnecessary keywords, which will make the quality of the content poor, which can directly increase the bounce rates, hence, making your websites’ rankings low.

Content should be well written with least grammatical mistakes. Visitor should be satisfied with the article about a particular keyword he/she has visited your website for. If your website fails to deliver good content, Google will automatically make your website way below the search by recording user signals. So keywords and content are both crucial for making your website search engine friendly.

Optimizing images

Have you ever realized that images can also help in making your website friendly for search engines? It can generate oodles of traffic without any extra effort. All you have to do is to upload and tag them in a correct way so that web spiders could search it easily and show them in the results. You can optimize them by reducing size without affecting the quality.

Website speed

Website speed has a great impact on increase in page views, conversions and revenue. Many major websites have conducted a test by increasing website loading speed and found that if loading time is decreased by 1 second, then the page views decrease by 11%. You can increase you website speed by minimizing html load time by having good hosting service, compressing bulky pages and generating cache in the visitor’s computer.

Structured website

Your website should be properly structured and have lots of backlinks in order to make to the search engine. Proper structure governs whether a visitor is going to stay on your website or not. Interconnected pages are the key to search engine friendly website. Your homepage should be about what your website is offering or why it is made.

Use mobile friendly layout as most of the page views are recorded by smartphones. Backlinks is crucial for a website ranking, and if they won’t load, you will be getting nothing but bounce rates and broken links. Visitors’ feedback plays important role in governing your ranking, and all that depends on the speed of your website.

Collectively, these factors lead to a well-structured, user friendly and good website. This will surely help you to make your website search engine friendly.

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3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.

Using Google Analytics Site Search To Listen In On Your Customers

The Google Analytics Site Search report is one of more valuable reports in your dashboard that allows you to listen in on your customers. The report provides insight on how site users interact with your internal search feature. It offers you the ability to see how many people used internal search, the search terms they used, and how these users engaged with your site after they used your internal search. 

Usage Report 

The Usage report shows you how many people are using the site search. The report provides a quick analysis of visits without site search and visits with site search. With this report you could look at the conversion rates of internal site search users and determine if your investment in the particular site search tool was worth it.

Search Terms Report

The Search Terms report is full of valuable keyword data. This report allows you to listen to your site users, because they are telling you what they are looking for.

With this keyword data you can now find out what type of information users are having a hard time finding on your site. Start with the top ten keywords sorted by Total Unique Searches and determine why it requires an user to search.

Maybe the top search term is a product or brand that you do not carry. Instead of showing no results, you could create a results page that returns other similar brands/products that you do carry.

Use can also use this keyword data to find new content ideas, new product offerings, keywords for your pay per click campaign, or help you better optimize your product descriptions.

Take a look that “% Search Refinement” and “Average Search Depth” columns in this report. The Search Refinement is the percentage of searches that resulted in another search (with a new keyword). The Search Depth shows the average number of pages visitors viewed after being presented with the search results.

Here are some questions you can answer with these metrics. Which keywords did not produce a satisfactory result where the user had to refine their search terms? How many pages did the user look through? How many users abandoned their search and left the site?

The “% Search Exits” is another metric that you want to look at. The data point represents the percentage of searches that resulted in an immediate exit from the site. This could be a signal that the search results were poor for that particular keyword.

Pages Report 

The Pages report identifies the pages which the site user started their search. This data helps you to see if you have navigational or landing page issues. For instance, if the Start Page is a category page it may suggest that the navigation is not clear enough for the user to proceed to the product page. Maybe the landing page content is not clear enough or the page lacks a strong call to action. Use this report to dive deeper into why site visitors are having to use your internal site search.

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3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.

5 Facebook Changes All Social Media Agencies Need To Know

Facebook recently announced several new features coming to the platform that will make any social media company or small business very excited. These features will make it easier for small businesses to use Facebook to communicate with other businesses, organizations, and people. The features were announced and debuted during the company’s developer conference “F8″. From using apps to sending messages to commenting integration, these new features will revolutionize the ever-evolving platform and put an emphasis on communication. This guide covers 5 new features coming to Facebook and explains their possible benefits for business. 

Comment Integration Will Boost Client Visibility For Social Media Agencies 

Companies, organizations, and agencies will benefit most from Facebook’s upcoming comment integration. When users want to comment on articles or media on a site like The Huffington Post, their comments will show up under the story’s post in Facebook. This new feature makes it much easier for people to engage with content, boosting visibility for anyone who uses Facebook to gain brand recognition. 

Business Sales and Communication Tracking With Messenger

E-commerce websites will soon get to enjoy an integrated standalone messaging app. Whenever a buyer makes a purchase online, this new feature will allow the buyer to connect to his or her Facebook account so the company can send notifications directly through the app. Customers who don’t like getting emails confirming an order or sending shipping updates might enjoy this new feature. This new feature can be used by organizations, companies, and businesses to provide better customer service.

New Apps Will Allow Unique Messages 

In the past, you would have to have the messaging app opened or pulled up in your browser to send a message on Facebook. Now Facebook’s newest features make it possible to send messages from some third-party apps. One app that is integrating with Facebook is Giphy, an animated GIF creator. To send a Giphy GIF via Facebook before, you would have to close the messenger app, open Giphy, create your GIF, copy the GIF, reopen the messaging app, and paste it in. The third-party app integration makes sharing far more convenient for everyone. Opening Facebook’s messaging service to third-party developers also creates a unique opportunity for brands to suggest downloading their integrations directly from the messenger.

Video Embedding 

In previous years, if you were to upload a video to Facebook, the only way to share the video was to link to it. Facebook is releasing a new feature that makes it possible to embed videos without linking to them, making it more attractive to use Facebook as a video hosting service instead of YouTube. Everyone from individual Facebook users to companies and organizations will benefit from this feature.

Analytics Apps

Facebook is also releasing a new analytics dashboard. This dashboard makes it possible for Facebook app developers to get a glimpse into who is interacting with their apps and where they are located. This information will be key to app development. Getting information on an app user will help developers figure out who their target audiences are and makes it easier for developers to make changes that the app user will enjoy. The dashboard displays information such as average session duration, purchases, ages, genders, active users, and more.

Staying apprised of all the latest changes to Facebook is crucial when it comes to competing for brand recognition on social media.

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3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.

Google Analytics and Safe Browsing for user security on websites

Google Webmaster Tools is perhaps the most familiar instrument for web developers like you. The reason why it is so popular among web geeks is because of its Safe Browsing feature. Safe browsing is a cardinal feature of Google Webmaster Tools that alerts website owners, if Google happens to detect anything on your site that may be a threat to visitors. For example, presence of malware in a site, which is a sign of a site being hacked. Thus, Google is making an effort to display hacking notifications via Google Analytics Notifications to all users of Google Analytics.

What you should know about Google Analytics Notifications

Google Analytics is a crucial service offered by Google that displays clean statistical information about measure conversions, traffic sources and sales. It is a widely used service because it will help you in tracking visitors from any and every referrers starting from social networking sites to search engines. Google Analytics Notification performs diagnosis tasks. Certain periodic evaluations of Analytics implementations are conducted by it, along with notifications to ensure quality data performance. It looks for:

• Certain configuration anomalies for example, goals that have abruptly stopped keeping conversion records
• Whether proper recording of e commerce data has been made
• Whether any tracking code is available on your page and whether the codes that are already existing, has been properly configured.

Google Safe Browsing offering internet protection

For over eight years, this feature by Google, has been protecting people in all corners of the web world. They are also looking forward to extending the protection with every passing year. If you are webmaster struggling with security issues, notifications like these would come handy in delivering quick responses to threats. This will help you ascertain your site’s security along with the security of its visitors. Another good news is that, this announcement by Google will also facilitate users who only use Analytics and not Webmaster tools.

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3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.

The Importance of Keywords in Search Engine Optimisation

Keywords are the words and phrases that people type into search box of a search engine, such as Google, to find what websites that match what they are looking for.

Choosing the right keywords is not about standing out from the crowd and differentiating your brand from competitors; it is about seeding your site with the words, people use to find your products and services. It is very important to put some time and thought into researching keywords. There are some good free tools online such as the Google Keyword Research tool and Word tracker that can help get you started in researching keywords relevant to your business. These tools can be very useful for getting insights about how many users are searching for a given keyword and how much competition there is for the keyword online. This can give you a realistic sense of what keywords you should be using on your website and how effective they will be in marketing your site online.

When you complete with the research part you can develop a simple plan of action for implementing those keywords on your site. For an example you have a website about website design services and based on your  keyword research, you came up with the following keywords to target:

• web design Hyderabad
• web designers in Hyderabad
• website designing company Hyderabad
• Website Designing Hyderabad
• web design in Hyderabad

Once you have selected the keywords that best match your business and target audience, the next stage is to implement them into your website effectively. Based on these keywords you can create pages on your website by providing required information to users about what they are looking for.

Few companies choose to include keywords relevant to their business in the company domain name. Also, avoid using hyphens in your domain name such us www.professional-web-designer.com as it looks very unprofessional and there is a possibility that users avoid to click on the link when it is listed online.

Hence, with some efforts in creating target keywords for your website is an investment which is worth making. With the help of free tools and resources available online, it will be easy for you to get started on thinking about ways to use targeted keywords to get qualified leads to your website’s pages.

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3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.

SEO Tricks for One Page Websites

Love ‘em or hate ‘em, you can’t beat ‘em, so you might as well join ‘em. I’m of course referring to the sudden, and not altogether unpleasant influx of single page websites. This design trend has taken a lot of heat in times past for not being search friendly. Their non-paginated structures don’t exactly make for easy indexing, and if there’s an abundance of content on the page, it can make things even more difficult for search spiders looking to find relevant content. Combine that with the fact that one page means you can’t target more than one main keyword phrase, and it seems like a lot of the criticism leveled at one pagers is completely justified. Not so, says I.

There are plenty of search friendly one page sites, and some very effective techniques to circumvent all of the difficulties mentioned above. Single page sites aren’t traditional, and can be challenging to optimize if you’re not used to them. On the other hand they are focused on a single purpose, and can be designed to deliver on that purpose exclusively, making it easier to optimize according to that idea.

Today, we’ll go over some of the clever methods and mythos to optimizing one page websites for search engines. 

Paginate Your Page

Unpaginated architecture is the main complaint leveled against one page proponents. And why not? It’s certainly the structure to which we’re all accustomed. It helps you spread out your domain authority, and target multiple keywords. Honestly, for most websites it’s the way to go. Single page sites are best reserved for landing pages, specified business offerings, or storytelling. 

One thing that frustrates me about much of the SEO advice concerning one page websites that you come across, is the thought that you should add a blog or other content pages to your one-page site. I keep seeing this idea pop up, and am constantly rolling my eyes. Adding pages to a single page site, makes it a multi-page site. I didn’t think that really needed to be stated out loud but I come across that pseudo-solution all the time, so I figured I’d get it out of my system right away.

Instead of paginating your site, you can just separate the content contained on your one page in an organized and compelling format. In essence, you’ll be paginating your only page. If it’s a landing page, you can separate content into headings: features, headings, reviews, contact form, etc. If you’re setting up a one page site for your business, then you can literally compile a traditional site format on a single page by separating the content into all the industry standards: home, about, contact, products, blog, and so on.

Clearly defined sections that are easy to navigate will make your one page site more legible to visitors and search spiders alike.

Organize Your CSS for Spiders

Of course, whatever you want to partition off that’s facing users will have to be adjusted in the CSS, and that’s easily accomplished by placing each section of content within DIVs. While this doesn’t have a direct effect on SEO, it does make your CSS easier to scan. You can also use CSS id names as anchor links, and these do directly affect your SEO. They serve as little keyword beacons of light which search engines lock onto like moths to a flame.

This is best accomplished with a navigation bar, either on the side or top of your page. This, again, makes your one page site more usable and easier to index. Each anchor link should have a targeted keyword, one that sounds natural and makes sense in the overall context of your site, mind you. If it doesn’t fit in with your content structure then it only serves to frustrate users and inflate your bounce rate.

To make an anchor link, begin by naming the DIV:

<div id="hypothetical content section">

Then add the link:

<a href="#hypothetical content section"> Hypothetical + content + section</a>

Speaking of links, building outside links back to your site is another great way of increasing your rank. Which brings us to our next point.

Seek Authority

Despite declining importance, link building still holds some sway as an SEO strategy, especially if you have content that goes viral. You shouldn’t focus on building spammy links in random comment sections though. Instead, you should look to include social media buttons so that website and its content is easily sharable. Simultaneously, you should seek authoritative link backs through guest blogs, collaborative efforts with influential voices inside your industry, and positive reviews of your offerings.

Multiple H1 Tags

Normally, it would be bad form to include multiple H1 tags on your page. After all, what do you need more than one title for? On a single page site, however, more than one H1 tag can indicate a separation in content, again making your page more legible and search friendly. It also presents an opportunity to keyword optimize.

Don’t Neglect Readability

This is obvious and primary, and I’ve touched on it quite a bit in earlier sections. Yet it bears repeating. Never sacrifice flow or coherence for the sake of SEO. Nothing ruins your ranking quicker than a site that no one can read. As always, the best way to score high with your search engine optimization efforts it by delivering quality content that’s relevant to your audience. If you can do that, then the organic traffic will follow as a natural consequence.

Keep it Fresh

One last thing, and this one can be tricky. For Google to rank your site highly, it’s pretty important to continually refresh your content. On a single page site that has infinite scrolling enabled, that might not be so difficult. If infinity doesn’t quite fit your bill, however, you might be up a creek. Refreshed content is a necessity, so you’ll have to be creative as to what you’ll change on your site, and how often. One way to address this problem might be to constantly switch out older product reviews from users to newer ones.

In the worst case scenario, you’ll just have to add another page for a blog, or user generated content.

So there you have it. 6 different tips to help your search ranking on a one page website. Do you have any other tricks that can help improve a one pager’s SEO? Share them in the comment section.  

By Zack Rutherford