Showing posts with label Web development in hyderabad. Show all posts

Monday, 5 October 2015

How to Write Original Web Content

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3KITS is a leading web design company in Hyderabad and web development company in Hyderabad. Our company provides all services related to Website Design Hyderabad, Web Development Hyderabad, Software Development and SEO Hyderabad. 3KITS has the team of experienced Website Designers Hyderabad and Website developers in Hyderabad, India.

Friday, 31 October 2014

Three Tips to Managing Business Growth

When overlooking multiple tasks and figuring out how you will simultaneously complete them all, we often let a few things stand in our way of success.

If you’ve ever hit a road-block in your work load I encourage you to consider the following steps to get back on the path of success!

Ask for Help

Sure, everyone loves an awesome, independent worker. But more often than not people either don’t ask for help when it’s needed, or wait until it’s too late.

Why not make it a best practice to avoid this?

Even if you feel like your question isn’t a good one, you’ll feel more confident in your projects outcome when you ask. It only makes sense right? You’ve made a commitment to a task, therefore it’s also your responsibility to ask questions when you identify an issue or you need a quick answer. I feel like I’m asking all sorts of crazy questions sometimes! But I also know that the team and I bring real problems to the table that need help and collaboration to solve.

You also want to ask your questions as early into your project as possible. This avoids backtracking, duplicating efforts, or starting over rather than making minor adjustments. Most importantly, recognize that asking for help only assists in developing you and your professional maturity, rather than showing any signs of weakness.

Learn to Deal with Difficult People

We naturally separate ourselves from personalities we aren’t compatible with, difficult people, and disagreement. Believe it or not, disagreement can be good for your business. It’s healthier conversation when you and others are identifying more issues that someone else may not have thought of; they are only viewing the issue from a different lens.

You can’t control who your next client will be. There is no avoiding communicating with the client, and you certainly can’t hide from problems that arise. My advice is to tackle it straight on; get your questions and their questions both on the table so you can find common ground and identify what really needs to be done. Take the necessary actions to correct the situation.

Frequent communication with your client can go a long way; it boosts their confidence in what you and your team are helping them accomplish. Just because there is disagreement, doesn’t necessary mean they are a difficult person. We all understand ideas, concepts, or the way something is done a little differently. With the right attitude, dealing with someone you deem to be difficult will only enhance the feeling of accomplishment when a project comes to an end!

Don’t Fear Failure

You may try multiple approaches before you get one strategy to stick. It might feel like failing but when you find the right solution, you must realize you wouldn’t have gotten there without the bumpy road. This may seem like more of an obvious life lesson, but it truly is something to take into consideration on each project you work on. It takes courage and builds character for you and your business to overcome obstacles when you don’t succeed the first time around.

To take this to the next level, when you are networking challenge yourself to explore how others have overcome failure as well. It’s the perfect opportunity to learn from others and be pro-active about a mistake you may make in the future.

At the end of the day, you will be remembered for how you overcome solutions, not the problem itself.

Takeaway

When you begin a new project, remind yourself of these tips to quickly overcome issues and kick start you and your team’s mentality to accomplish another successful project. Getting ahead of these issues can only lead to a successful business or agency that produces great work.

Remember to ask for help, focus on what you can control, and don’t let a difficult person stand in the way of accomplishment. The only real failures are not learning from the first ones!

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3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.

Thursday, 30 October 2014

Google+ Communities: Good for Users, Marketers, and Google

If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google.

Let me explain.

USERS: THANKS FOR THE EXPERIENCE

“Gather Together.” No, I'm not about to launch into prayer. This is one of the title captions on the Google+ Communities learning page. It is followed by these words:

Whether it’s for your family, your book club or people around the world who share your interests, communities give each of your different groups a home base.

Pinterest-esque nuances aside, with the ability to post photos, videos, and even collaborate in real time with live Hangouts, Communities offers up a pretty cool user experience. One of my colleagues recently joined a craft beer group and was pretty amazed with the real time information pouring in from all corners of the globe (bad pun, sorry for that). He was quickly sold.

Perhaps Communities will be the magic bullet Google has needed to meaningfully expand Google+’s user base. Regardless of success or failure, you have to admire the tech giant's relentless commitment to convert the world to its social search platform.

MARKETERS: THANKS FOR THE OPPORTUNITY

“Have Rich Conversations.” Another caption from the Communities learning page, it pithily sums up the goal of any self-respecting marketer. The multi-media functionality of Communities gives marketers a number of ways to engage with target their audience on a more personal level. Businesses can start new groups on Communities, building them up by interacting with interested parties. Brands can share multi-media content such as photos and videos and engage with others in real time on Hangouts; the possibilities are rife.

In this way, Google+ Communities is a useful tool for integrated digital marketing.

GOOGLE: THANKS FOR THE DATA

“Explore Your Interests.” This final caption on the Communities learning page is the most relevant for Google. The copy below the caption implores users to “share news, ideas, and passions with just the right people, or meet some new ones by joining public communities.”

A search engine with a knack for selling targeted advertising, Google loves two things: data, and data. The gang at Mountain View is always looking for new ways to collect more user data to sate the voracious appetites of its AI context-based search engine and its advertisers.

Google+ Communities represents a boon to users, marketers, and Google alike. Users can explore their interests with others on a really cool integrated social platform; marketers and businesses can try and form connections that matter with those who find value their brands; and Google can do what it does best: play the role of online impresario running the whole thing (for a small price).

Sounds like a win-win-win to me.

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Saturday, 25 October 2014

The Psychology of Color in Web Design

Web design needs to do several things at once. It must look good. It must make sure the navigation of the website is clear. It must hold an internet user’s attention for as long as possible. And it must gently lead the user down the conversion funnel, quietly urging the user to do whatever action the site owners have as the goal of the site.

Because web design needs to have an influence over people’s behaviour, more and more designers have been looking to the psychology of color to help them create websites. They can play on cultural references to suggest trust, urgency or mystery to the target audience.

Read on to find out which colors are associated with which feelings. Please note, cultural differences can also have a big impact on these details.

Red

Red is a stimulating, exciting color. It is associated with passion, power and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination and boldness.

Warmer reds, like brick or maroon, and strong and comforting – good for sites that want to suggest the lasting qualities of a brick wall. Brighter reds, like true red or tomato, are great for youthful websites that want to suggest energy and eagerness to leap before they look.

Pink

Pink is associated very strongly with youthful femininity. It is playful and brings to mind bubble gum and innocence.

It is ideal for websites that hearken back to olden days or that target a particularly feminine audience.

Orange

Orange is a more balanced and less overwhelming colour than red. Vibrant, energetic, friendly and inviting, it is ideal for designs that need movement and energy.

Websites that want to showcase their creativity often choose orange because it is unique and exciting, but it still has the comfort of a warm color.

Yellow

Yellow is often considered the most energising color. From the earliest ages, people learn to associate yellow with the sun, so it becomes associated with warmth and happiness. That makes bright yellow perfect for sites designed for children, as it grabs their attention.

More subtle shades of yellow have more complex associations. Darker shades can suggest antiquity, suggesting yellowed parchment. Because of that, it can also be associated with wisdom and curiosity. It therefore is great for sites that want to demonstrate a sense of authority and intelligence.

Green

Green is strongly associated with plant leaves and subsequently has lots of positive associations. It can give users feelings of calm, rejuvenation, affluence and optimism.

Darker shades are more linked to money, so sites that want to suggest affluence, growth and stability often use those shades. Lighter shades are more associated with spring and growth, so websites that want to reflect relaxation, freshness and honesty often use lighter shades.

Green is also directly associated with the environmental movement, so sites that aim to broadcast ethical standards often use green.

Blue

Blue calls to mind dependability, trustworthiness and security. It is also calming and has an element of spirituality about it.

Most corporate and business websites use dark blues to call to mind their experience, success and reliability. Light blues are best for friendly, open websites, like social media sites.

Purple

Purple has long been associated with nobility, so it is no surprise that dark shades of purple imply wealth and luxury. Lighter shades suggest fields of lavender and are associated with spring and romance.

Websites that look mysterious yet elegant use dark purples. Those sites that opt for lighter shades will speak to people looking for romantic items or ideas.

Black, White, and Gray

Black, white and grey are usually background colors, allowing brighter colors to make the real impact. Still, they call to mind their own associations.

Black suggests power, modernity and sophistication, while white suggests cleanliness, simplicity and innocence. These competing associations play off of each other as nicely as the colors themselves do, making black and white designs especially strong.

Grey is a neutral color. When used well, it is associated with tradition, sombreness and calmness. When used badly, however, it can cause a design to lack energy.

All of these colors are best for websites that want to call to mind tradition and seriousness, like news sites.

Browns

Browns, which include creams and tans, are often used for textured backgrounds. Backgrounds that mimic paper, fabric or stone are usually brown, and as such, browns give a site a sense of wholesomeness and cosiness.

Creams are calm, elegant and pure, making them a great background color for a website that wants to imply a sense of tradition. Tans are conservative and bring to mind piety. They can be dull, but they can also be reassuring, which makes them ideal for a site that doesn’t want to be too bold or outrageous. Dark brown feels wholesome and reliable, like a loaf of bread. It is associated with warmth and comfort. Sites that want to demonstrate experience and reassurance often use brown.

Conclusion

Colors can create a very specific mood or impression on a website. If a site’s color gives the wrong impression, it can result in high bounce rates, as the site will suggest inexperience, unprofessionalism or even untrustworthiness. If the impression is the right one, it lets users know that the site is trustworthy and that it ‘gets’ its niche. Little wonder, then, that the psychology of color will remain a major concern for web designers.

Looking to build a Website for your company? - Call +91-40-65891579 / +91-9030416219

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Monday, 11 August 2014

SEO Tricks for One Page Websites

Love ‘em or hate ‘em, you can’t beat ‘em, so you might as well join ‘em. I’m of course referring to the sudden, and not altogether unpleasant influx of single page websites. This design trend has taken a lot of heat in times past for not being search friendly. Their non-paginated structures don’t exactly make for easy indexing, and if there’s an abundance of content on the page, it can make things even more difficult for search spiders looking to find relevant content. Combine that with the fact that one page means you can’t target more than one main keyword phrase, and it seems like a lot of the criticism leveled at one pagers is completely justified. Not so, says I.

There are plenty of search friendly one page sites, and some very effective techniques to circumvent all of the difficulties mentioned above. Single page sites aren’t traditional, and can be challenging to optimize if you’re not used to them. On the other hand they are focused on a single purpose, and can be designed to deliver on that purpose exclusively, making it easier to optimize according to that idea.

Today, we’ll go over some of the clever methods and mythos to optimizing one page websites for search engines.

Paginate Your Page

Unpaginated architecture is the main complaint leveled against one page proponents. And why not? It’s certainly the structure to which we’re all accustomed. It helps you spread out your domain authority, and target multiple keywords. Honestly, for most websites it’s the way to go. Single page sites are best reserved for landing pages, specified business offerings, or storytelling.

One thing that frustrates me about much of the SEO advice concerning one page websites that you come across, is the thought that you should add a blog or other content pages to your one-page site. I keep seeing this idea pop up, and am constantly rolling my eyes. Adding pages to a single page site, makes it a multi-page site. I didn’t think that really needed to be stated out loud but I come across that pseudo-solution all the time, so I figured I’d get it out of my system right away.

Instead of paginating your site, you can just separate the content contained on your one page in an organized and compelling format. In essence, you’ll be paginating your only page. If it’s a landing page, you can separate content into headings: features, headings, reviews, contact form, etc. If you’re setting up a one page site for your business, then you can literally compile a traditional site format on a single page by separating the content into all the industry standards: home, about, contact, products, blog, and so on.

Clearly defined sections that are easy to navigate will make your one page site more legible to visitors and search spiders alike.

Organize Your CSS for Spiders

Of course, whatever you want to partition off that’s facing users will have to be adjusted in the CSS, and that’s easily accomplished by placing each section of content within DIVs. While this doesn’t have a direct effect on SEO, it does make your CSS easier to scan. You can also use CSS id names as anchor links, and these do directly affect your SEO. They serve as little keyword beacons of light which search engines lock onto like moths to a flame.

This is best accomplished with a navigation bar, either on the side or top of your page. This, again, makes your one page site more usable and easier to index. Each anchor link should have a targeted keyword, one that sounds natural and makes sense in the overall context of your site, mind you. If it doesn’t fit in with your content structure then it only serves to frustrate users and inflate your bounce rate.

To make an anchor link, begin by naming the DIV:

<div id="hypothetical content section">

Then add the link:

<a href="#hypothetical content section"> Hypothetical + content + section</a>

Speaking of links, building outside links back to your site is another great way of increasing your rank. Which brings us to our next point.

Seek Authority

Despite declining importance, link building still holds some sway as an SEO strategy, especially if you have content that goes viral. You shouldn’t focus on building spammy links in random comment sections though. Instead, you should look to include social media buttons so that website and its content is easily sharable. Simultaneously, you should seek authoritative link backs through guest blogs, collaborative efforts with influential voices inside your industry, and positive reviews of your offerings.

Multiple H1 Tags

Normally, it would be bad form to include multiple H1 tags on your page. After all, what do you need more than one title for? On a single page site, however, more than one H1 tag can indicate a separation in content, again making your page more legible and search friendly. It also presents an opportunity to keyword optimize.

Don’t Neglect Readability

This is obvious and primary, and I’ve touched on it quite a bit in earlier sections. Yet it bears repeating. Never sacrifice flow or coherence for the sake of SEO. Nothing ruins your ranking quicker than a site that no one can read. As always, the best way to score high with your search engine optimization efforts it by delivering quality content that’s relevant to your audience. If you can do that, then the organic traffic will follow as a natural consequence.

Keep it Fresh

One last thing, and this one can be tricky. For Google to rank your site highly, it’s pretty important to continually refresh your content. On a single page site that has infinite scrolling enabled, that might not be so difficult. If infinity doesn’t quite fit your bill, however, you might be up a creek. Refreshed content is a necessity, so you’ll have to be creative as to what you’ll change on your site, and how often. One way to address this problem might be to constantly switch out older product reviews from users to newer ones.

In the worst case scenario, you’ll just have to add another page for a blog, or user generated content.

So there you have it. 6 different tips to help your search ranking on a one page website. Do you have any other tricks that can help improve a one pager’s SEO? Share them in the comment section.

By Zack Rutherford

Saturday, 2 August 2014

How to Choose a Domain Name

Choosing a website domain name for you or a client can be a long and tedious process. With so many names no longer available, creating a new one or finding the right one requires research, creativity and sometimes a significant investment. Regardless of whether you are looking for a brand new name or considering purchasing one, the same factors come into play to determine the value of the domain name to your business.

It is important to mention that a great domain name won’t simply make your business, and a poor one won’t break it. With such a focus on search engines today, people can find your site in many ways other than typing it in the browser. However, a quality domain name can still help your business.

Relevance

For starters, a domain name should be relevant to your business. Even a great one-word name like “sneakers.com” would not serve your purpose very well if you were selling books. Try to think of a name that people will remember based on what you do, remind them of your company name (if not an exact match), and that will at least somewhat describe what is on the site. A relevant domain name will also help you in search results. There are, of course, exceptions. Many sites have created brand new words that have proved to be great successes, from Google (now a verb) to Twitter. This requires a strong sense of brand, and even when dealing with a word the dictionary has never seen, something memorable.

Length

The length of a domain name is extremely important, simply because people will remember shorter names. Shorter names may also come across as more professional and will appear better in print ads. Don’t expect to find yourself a 3-letter domain (they’re all taken), but try to think of as many variations as possible to get yourself a short domain name. Single-word domains are also few and far between, but a 2-word domain name is the next best thing. While hyphenation is not ideal, consider it as an option to grab a domain name that is already taken without a hyphen.

Extension

The most widely used domain extension is “.com” which stands for “commercial.” For many businesses, a “.com” domain is most desirable because it is the most recognized. People who remember your domain name may automatically assume it is a “.com” unless they remember otherwise. “.net” domains (for network) are intended for companies involved in an Internet-related business, but this extension is often considered the alternative when a “.com” is unavailable. Organizations and non-profits may prefer a “.org” extension, which is very common and even expected for these types of business. “.biz” and “.info” websites are also relatively common (compared to the many other extensions), but are much less recognizable than the top three extensions above.

What extension to choose will in some cases depend on your business type, and in other cases depend on what is available. A great “.net” domain might be more valuable to you than a long, confusing “.com,” which is a decision that often has to be made.

In the end, the name won’t mean everything… the promotion of the project, the quality of the website, optimizing it for searches and other factors will prove just as, and often more, important.

Wednesday, 30 July 2014

How to choose the right web design company

In a recent search of Google using the keywords over 800 million results were returned indicating a large number of website design companies who are willing to build your site for you. With so many companies available and more and more companies launching every week you need a system for choosing the right website design company.

Some website design companies will produce visually appealing but low functionality sites, some are best at building blogs while others are best at building sales pages. To identify which Website Design Company is best for you it is highly recommended you use this X step process.

STEP #1: Identify Your Desired Outcomes

Before searching for a website design company you need to first define what you want your website to achieve for your company. Are you just looking to have an online presence, or do you want to drive sales? The more specific you can be about your outcome the more likely it is that you will find a website design company which suits your needs.

STEP #2: Articulate Your Complete Budget

There any many different styles of websites that can be built and many different kinds of website design companies. Ultimately your budget will dictate the website design companies you can work with as many you will not be able to afford.

STEP #3: Receive Quotes and Ideas

This is probably the most important part of your website design selection as you are not just looking for a website, but one that can generate sales and automate lead generation in your business. Often the cheapest quote is not the best website design company to go with, as you want companies that will really dirve your site to success.

STEP #4: Select Provider

Once you have talked with all providers and analysed the quotes, it’s time to choose the provider you want to work with and get your website design project started.

This simple 4 step process will not only ensure you choose the correct company but will also ensure that working with you is easy and quick. Website design companies wish that all clients followed this 4 step process as it really helps to build a final product you can be proud of.

Tuesday, 29 July 2014

Cross browser compatibility

There are literally hundreds of web browsers in use around the world. All of them implement the W3C document standards a little differently. Web designers must wrestle with these differences to make a web site work. This article discusses the effect those different implementations has on design.

What is Cross Browser Compatibility?

If a web page is completely cross-browser compatible, it will look more or less the same in all of the existing web browsers. The most commonly used browsers are Google Chrome, Firefox, Internet Explorer, Netscape Navigator and Opera. The W3 table below shows their usage as of 2013.

Each one of these browser implements HTML, JavaScript and Cascading Style Sheets (CSS) a little differently. Some difference only create cosmetic difference others can break the webpage. The situation gets worse because each browser is free to implement “enhancements” to the W3C standard version of each of these formats.

Then to compound matters even more the underlying operating systems also creates difference in how the computer displays graphical elements and text differently. When you add the fact that people are also using multiple versions of each of the browsers, no wonder web designersget headaches.

So what is a web designer to do?

Obviously, 100% compatibility with all potential browsers is impossible. But it is possible to design your web page so it will work in the most popularly used browsers.

To accomplish that, a web developer must write squeaky-clean code that conforms to the W3C standards to get consistent results across all browser platforms. The whole idea behind the standards is that if each browser adheres to the same set of rules, you will get more or less consistent results in all of the existing browsers.

Conforming can be a real challenge. It will limit some of the neater effects available in specific browsers. There are online code validators available. You can validate HTML code at http://validator.w3.org , the validator can also validate your CSS and links. The service is free.

The validator checks your code based on the DOCTYPE you specify on the webpage. The DOCTYPE tells the browser which version of HTML or CSS the web page is using.

HTML Editors

There are some compatibility issues associated with anything other than hand coding for HTML (and for that matter, even with hand coding.)

Best Choice – The best choice for compatibility is Dreamweaver but you cannot use layers. Layers must be converted to tables to be used.

Worst Choice – The worst choice is FrontPage. FrontPage is loaded with problems because it uses Microsoft and therefore internet explored specific code. Items that will not work in other browsers include:

Marquees – you can use a JavaScript scroller to create a similar effect that will work in the most common browsers.
bgsound tag – this is IE specific.
Page Transitions – this is IE specific.
Front Page generated Style sheets – this is IE specific and can have unexpected results or crash other browsers.
Front Page generated DHTML – it is better to use JavaScript to create the effects you want since it is more likely to be cross browser compatible.
Hover Buttons – this is IE specific and has been know to crash browsers including older versions of IE. You can use JavaScript, flash or CSS to get similar effects.

Other HTML Editors – the rest of the HTML editors will fall somewhere between Dreamweaver and FrontPage in cross browser compatibility. You just have to test the code your HTML editor generates.

CSS Style Sheets

Not all of your style sheets will work correctly in all of the browsers. However, style sheets rarely crash a web browser, but sometimes the pages will be downright ugly if not completely unreadable. One of the major CSS problems is absolute positioning since most browsers do not support it and it will cause different block to overlap others and create a jumbled mess.

Flash

Flash is great for adding style to a webpage and Macromedia provides flash plug-ins for all of the major web browsers. But don’t build the entire site with flash. Browser for the blind, most handheld devices do not support flash.

A small but significant number of users don’t like it and don’t install the plug-in so they won’t be able to access a flash site. Also, search engines spiders can’t follow the links on a flash site and won’t index it.

Graphic Links

While these are attractive, they have the same problems as flash with browsers for the blind and hand-held devices. Always use the alt tag with graphics.

Bottom Line – even code that is validated may not work correctly in all the major browsers. The best way a website designer can create cross browser compatibility is to test all of their web pages in the most popular browsers to see what happens.