Three Tips to Managing Business Growth

When overlooking multiple tasks and figuring out how you will simultaneously complete them all, we often let a few things stand in our way of success.

If you’ve ever hit a road-block in your work load I encourage you to consider the following steps to get back on the path of success!

Ask for Help

Sure, everyone loves an awesome, independent worker. But more often than not people either don’t ask for help when it’s needed, or wait until it’s too late.

Why not make it a best practice to avoid this?

Even if you feel like your question isn’t a good one, you’ll feel more confident in your projects outcome when you ask. It only makes sense right? You’ve made a commitment to a task, therefore it’s also your responsibility to ask questions when you identify an issue or you need a quick answer. I feel like I’m asking all sorts of crazy questions sometimes! But I also know that the team and I bring real problems to the table that need help and collaboration to solve.

You also want to ask your questions as early into your project as possible. This avoids backtracking, duplicating efforts, or starting over rather than making minor adjustments. Most importantly, recognize that asking for help only assists in developing you and your professional maturity, rather than showing any signs of weakness.

Learn to Deal with Difficult People

We naturally separate ourselves from personalities we aren’t compatible with, difficult people, and disagreement. Believe it or not, disagreement can be good for your business. It’s healthier conversation when you and others are identifying more issues that someone else may not have thought of; they are only viewing the issue from a different lens.  

You can’t control who your next client will be. There is no avoiding communicating with the client, and you certainly can’t hide from problems that arise. My advice is to tackle it straight on; get your questions and their questions both on the table so you can find common ground and identify what really needs to be done. Take the necessary actions to correct the situation.

Frequent communication with your client can go a long way; it boosts their confidence in what you and your team are helping them accomplish. Just because there is disagreement, doesn’t necessary mean they are a difficult person. We all understand ideas, concepts, or the way something is done a little differently. With the right attitude, dealing with someone you deem to be difficult will only enhance the feeling of accomplishment when a project comes to an end!

Don’t Fear Failure

You may try multiple approaches before you get one strategy to stick. It might feel like failing but when you find the right solution, you must realize you wouldn’t have gotten there without the bumpy road. This may seem like more of an obvious life lesson, but it truly is something to take into consideration on each project you work on. It takes courage and builds character for you and your business to overcome obstacles when you don’t succeed the first time around.

To take this to the next level, when you are networking challenge yourself to explore how others have overcome failure as well. It’s the perfect opportunity to learn from others and be pro-active about a mistake you may make in the future.

At the end of the day, you will be remembered for how you overcome solutions, not the problem itself.

Takeaway

When you begin a new project, remind yourself of these tips to quickly overcome issues and kick start you and your team’s mentality to accomplish another successful project. Getting ahead of these issues can only lead to a successful business or agency that produces great work.

Remember to ask for help, focus on what you can control, and don’t let a difficult person stand in the way of accomplishment. The only real failures are not learning from the first ones!

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Google+ Communities: Good for Users, Marketers, and Google

If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google.

Let me explain.

USERS: THANKS FOR THE EXPERIENCE

“Gather Together.” No, I'm not about to launch into prayer. This is one of the title captions on the Google+ Communities learning page. It is followed by these words:

Whether it’s for your family, your book club or people around the world who share your interests, communities give each of your different groups a home base.

Pinterest-esque nuances aside, with the ability to post photos, videos, and even collaborate in real time with live Hangouts, Communities offers up a pretty cool user experience. One of my colleagues recently joined a craft beer group and was pretty amazed with the real time information pouring in from all corners of the globe (bad pun, sorry for that). He was quickly sold.

Perhaps Communities will be the magic bullet Google has needed to meaningfully expand Google+’s user base. Regardless of success or failure, you have to admire the tech giant's relentless commitment to convert the world to its social search platform.

MARKETERS: THANKS FOR THE OPPORTUNITY

“Have Rich Conversations.” Another caption from the Communities learning page, it pithily sums up the goal of any self-respecting marketer. The multi-media functionality of Communities gives marketers a number of ways to engage with target their audience on a more personal level. Businesses can start new groups on Communities, building them up by interacting with interested parties. Brands can share multi-media content such as photos and videos and engage with others in real time on Hangouts; the possibilities are rife.

In this way, Google+ Communities is a useful tool for integrated digital marketing.

GOOGLE: THANKS FOR THE DATA

“Explore Your Interests.” This final caption on the Communities learning page is the most relevant for Google. The copy below the caption implores users to “share news, ideas, and passions with just the right people, or meet some new ones by joining public communities.”

A search engine with a knack for selling targeted advertising, Google loves two things: data, and data. The gang at Mountain View is always looking for new ways to collect more user data to sate the voracious appetites of its AI context-based search engine and its advertisers.

Google+ Communities represents a boon to users, marketers, and Google alike. Users can explore their interests with others on a really cool integrated social platform; marketers and businesses can try and form connections that matter with those who find value their brands; and Google can do what it does best: play the role of online impresario running the whole thing (for a small price).

Sounds like a win-win-win to me.

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The Psychology of Color in Web Design

Web design needs to do several things at once. It must look good. It must make sure the navigation of the website is clear. It must hold an internet user’s attention for as long as possible. And it must gently lead the user down the conversion funnel, quietly urging the user to do whatever action the site owners have as the goal of the site.

Because web design needs to have an influence over people’s behaviour, more and more designers have been looking to the psychology of color to help them create websites. They can play on cultural references to suggest trust, urgency or mystery to the target audience.

Read on to find out which colors are associated with which feelings. Please note, cultural differences can also have a big impact on these details.

Red

Red is a stimulating, exciting color. It is associated with passion, power and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination and boldness.

Warmer reds, like brick or maroon, and strong and comforting – good for sites that want to suggest the lasting qualities of a brick wall. Brighter reds, like true red or tomato, are great for youthful websites that want to suggest energy and eagerness to leap before they look.

Pink

Pink is associated very strongly with youthful femininity. It is playful and brings to mind bubble gum and innocence.

It is ideal for websites that hearken back to olden days or that target a particularly feminine audience.

Orange

Orange is a more balanced and less overwhelming colour than red. Vibrant, energetic, friendly and inviting, it is ideal for designs that need movement and energy.

Websites that want to showcase their creativity often choose orange because it is unique and exciting, but it still has the comfort of a warm color.

Yellow

Yellow is often considered the most energising color. From the earliest ages, people learn to associate yellow with the sun, so it becomes associated with warmth and happiness. That makes bright yellow perfect for sites designed for children, as it grabs their attention.

More subtle shades of yellow have more complex associations. Darker shades can suggest antiquity, suggesting yellowed parchment. Because of that, it can also be associated with wisdom and curiosity. It therefore is great for sites that want to demonstrate a sense of authority and intelligence.

Green

Green is strongly associated with plant leaves and subsequently has lots of positive associations. It can give users feelings of calm, rejuvenation, affluence and optimism.

Darker shades are more linked to money, so sites that want to suggest affluence, growth and stability often use those shades. Lighter shades are more associated with spring and growth, so websites that want to reflect relaxation, freshness and honesty often use lighter shades.

Green is also directly associated with the environmental movement, so sites that aim to broadcast ethical standards often use green.

Blue

Blue calls to mind dependability, trustworthiness and security. It is also calming and has an element of spirituality about it.

Most corporate and business websites use dark blues to call to mind their experience, success and reliability. Light blues are best for friendly, open websites, like social media sites.

Purple

Purple has long been associated with nobility, so it is no surprise that dark shades of purple imply wealth and luxury. Lighter shades suggest fields of lavender and are associated with spring and romance.

Websites that look mysterious yet elegant use dark purples. Those sites that opt for lighter shades will speak to people looking for romantic items or ideas.

Black, White, and Gray

Black, white and grey are usually background colors, allowing brighter colors to make the real impact. Still, they call to mind their own associations.

Black suggests power, modernity and sophistication, while white suggests cleanliness, simplicity and innocence. These competing associations play off of each other as nicely as the colors themselves do, making black and white designs especially strong.

Grey is a neutral color. When used well, it is associated with tradition, sombreness and calmness. When used badly, however, it can cause a design to lack energy.

All of these colors are best for websites that want to call to mind tradition and seriousness, like news sites.

Browns

Browns, which include creams and tans, are often used for textured backgrounds. Backgrounds that mimic paper, fabric or stone are usually brown, and as such, browns give a site a sense of wholesomeness and cosiness.

Creams are calm, elegant and pure, making them a great background color for a website that wants to imply a sense of tradition. Tans are conservative and bring to mind piety. They can be dull, but they can also be reassuring, which makes them ideal for a site that doesn’t want to be too bold or outrageous. Dark brown feels wholesome and reliable, like a loaf of bread. It is associated with warmth and comfort. Sites that want to demonstrate experience and reassurance often use brown.

Conclusion

Colors can create a very specific mood or impression on a website. If a site’s color gives the wrong impression, it can result in high bounce rates, as the site will suggest inexperience, unprofessionalism or even untrustworthiness. If the impression is the right one, it lets users know that the site is trustworthy and that it ‘gets’ its niche. Little wonder, then, that the psychology of color will remain a major concern for web designers.

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