5 Social Media Management Company Secrets To Make Business Easier

Social media management can be the most crucial element to drive business, but often one of the most difficult. This is largely due to the wrongful mind state of thinking that throwing a pretty picture with some content on a business page is a job well done. Managing your brand on social media requires posting the right content, on the right social media channels, at the right time. Use these five secrets of a social media management company success to boost your social media goals and time efficiency.

Social Media Auditing

Every aspect of your business should have an auditing process and your social media channels are no different. You should conduct frequent audits of your social media campaign to ensure efficiency. Conducting an audit every six months or so is a good way to help you check which social media platforms, recruitment strategies and posts are working and which are not working for your brand.

The first step to any audit should be coming up with a list of all the platforms on which your brand has an active social media presence. Then, make sure your social business pages have the highest quality of images available to represent your brand on each platform. For example, business networking giant LinkedIn now allows users to post higher resolution photos for logos. If you haven’t updated your profile picture in a while, your logo might look dated compared to your competitors who are keeping on top of the changes.

Once your profiles are updated, it is time to measure key metrics, including engagement, traffic driven to your website from each platform, reach and your current rate of growth. Finally, you should evaluate your KPIs on each social media platform to determine where your future efforts could be focused most effectively. Key Performance Indicators are used to evaluate how effective individual elements of your social media campaigns are contributing to the business’ bottom line.

Twitter Lists

Twitter Lists are one of the most powerful tools available to social media marketers around the Web. These lists allow you to sort people you are following into easy-to-manage groups that are organized according to key demographics. Lists are essential when it comes to managing contacts, tweeting relevant content and evaluating the effectiveness of your social media strategy. You should have a list of competitors you are following to stay up-to-date as well as lists of potential and current clients you can target with specific tweets.

How Much to Post and When to Post It

Planning when to share content is just as important as planning what to share.  Longer posts work better on LinkedIn while the Facebook audience prefers shorter posts. As a general rule on Twitter, you should be sharing 20 percent of your own original content and 80 percent of content shared by other reliable sources. Tools such as Rival IQ will tell you the average social activity among your competition. You always want to make sure you’re posting as much as your competitors or even more if your budget allows.

Setting A Social Budget 

The biggest mistake you can make when it comes to Internet marketing is failing to set aside a budget dedicated solely to social. Social media will grow to a $14 billion industry by 2018, a figure that heralds the end of free social media. In fact, most platforms now limit the audience of social media marketers who are unwilling to spend money on advertising. By investing in your social media platforms, your brand is allowed the proper social media exposure to be effective. 

Testing  Your Social Strategy

Like many other aspects of marketing, social media campaigns are often based on trial and error. Analyzing the data can make this process as efficient as possible while saving time and money over the long term. Set a time frame for testing new strategies and then for analyzing their effectiveness. From posting frequency to the type of content you post, you should test frequently and liberally. Using KPIs as a guide is often the easiest way to determine how much interaction you are getting out of the content you post.

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5 Reasons Why Facebook Business Page Marketing Beats Profile Marketing

Nearly everyone who spends enough time on Facebook has come across a profile that wasn’t a person at all, but rather a business. In the early days of Facebook, businesses had no other choice than to create a personal profile for their businesses if they wanted to reach the 1.3 billion (and counting) social media users. With the advent of the Facebook business page, most online marketers were encouraged to leave their business profiles behind for Facebook business page marketing. Here are the 5 major reasons why you should convert your Facebook profile into a Facebook business page.

Facebook Business Page Marketing Shows Professionalism

Many business owners believe that Facebook profiles give a personal connection to customers that would be harder to recreate on a Facebook business page. But Facebook users are actually already primed to seek out their favorite business pages on Facebook. The Facebook profile information section and different interaction between business pages make “business profiles” appear to be strange at best and an invasion of privacy at worst to many Facebook users. A business page with good content can generate as much if not more commentary than a profile. Your business runs the risk of looking less professional and authoritative with content than the competition with a profile page.

Facebook Analytics Tracking

One of the most effective aspects of Facebook as a marketing platform is the analytics report that business page owners can see each time they login. From how many people have liked your business page to the interactions each post receives, the Insights panel offered to official business pages is a crucial resource to have. Facebook also offers insights into the gender, age, location and other important details of the people who interact with your business. Since profiles are designed to bounce around pages and profiles, they do not offer insights.

Terms of Service

Operating as a business profile is no longer just unprofessional, it is in violation of the official Facebook user agreement. The Facebook Terms of Service disallow the activation of a personal account for anything other than an actual person, including businesses. Businesses who do not comply with Facebook’s Statement of Rights and Responsibilities may be permanently banned from their account if they are caught. If the Facebook profile has gained significant traction, this can be a serious public relations issue.

Graph Search 

Graph Search is one of the most crucial elements of Facebook marketing, and businesses using a profile page are out of the loop. Facebook’s latest game changer has a major impact on the way users search for new things. The major purpose of graph search is to analyze Facebook users interests and likes to display like suggestions tailored to users taste. Graph search is essentially a free referral service for business pages that helps spread the word to the friends of users who have already liked your page. Businesses who operate as profiles automatically opt out of this vital service since Facebook does not recognize them as a business.

No Promotional Rights

A business page has access to Facebook’s promoted posts system, which is a great way to target customers who are already looking for the type of content you generate. User profiles simply don’t have the power or the infrastructure to support a major advertising campaign. While users can post on other pages and may gather a large group of friends, there is no control over the metrics used to determine which friends see what a user posts. In fact, user posts are sometimes buried by Facebook metrics while business pages receive preferential treatment.

Switching your business profile into a business page may seem like a hassle but this change is mandatory as it is beneficial. A new door of marketing tools will open to you once you see Facebook business capabilities. You won’t regret it.

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5 Facebook Changes All Social Media Agencies Need To Know

Facebook recently announced several new features coming to the platform that will make any social media company or small business very excited. These features will make it easier for small businesses to use Facebook to communicate with other businesses, organizations, and people. The features were announced and debuted during the company’s developer conference “F8″. From using apps to sending messages to commenting integration, these new features will revolutionize the ever-evolving platform and put an emphasis on communication. This guide covers 5 new features coming to Facebook and explains their possible benefits for business. 

Comment Integration Will Boost Client Visibility For Social Media Agencies 

Companies, organizations, and agencies will benefit most from Facebook’s upcoming comment integration. When users want to comment on articles or media on a site like The Huffington Post, their comments will show up under the story’s post in Facebook. This new feature makes it much easier for people to engage with content, boosting visibility for anyone who uses Facebook to gain brand recognition. 

Business Sales and Communication Tracking With Messenger

E-commerce websites will soon get to enjoy an integrated standalone messaging app. Whenever a buyer makes a purchase online, this new feature will allow the buyer to connect to his or her Facebook account so the company can send notifications directly through the app. Customers who don’t like getting emails confirming an order or sending shipping updates might enjoy this new feature. This new feature can be used by organizations, companies, and businesses to provide better customer service.

New Apps Will Allow Unique Messages 

In the past, you would have to have the messaging app opened or pulled up in your browser to send a message on Facebook. Now Facebook’s newest features make it possible to send messages from some third-party apps. One app that is integrating with Facebook is Giphy, an animated GIF creator. To send a Giphy GIF via Facebook before, you would have to close the messenger app, open Giphy, create your GIF, copy the GIF, reopen the messaging app, and paste it in. The third-party app integration makes sharing far more convenient for everyone. Opening Facebook’s messaging service to third-party developers also creates a unique opportunity for brands to suggest downloading their integrations directly from the messenger.

Video Embedding 

In previous years, if you were to upload a video to Facebook, the only way to share the video was to link to it. Facebook is releasing a new feature that makes it possible to embed videos without linking to them, making it more attractive to use Facebook as a video hosting service instead of YouTube. Everyone from individual Facebook users to companies and organizations will benefit from this feature.

Analytics Apps

Facebook is also releasing a new analytics dashboard. This dashboard makes it possible for Facebook app developers to get a glimpse into who is interacting with their apps and where they are located. This information will be key to app development. Getting information on an app user will help developers figure out who their target audiences are and makes it easier for developers to make changes that the app user will enjoy. The dashboard displays information such as average session duration, purchases, ages, genders, active users, and more.

Staying apprised of all the latest changes to Facebook is crucial when it comes to competing for brand recognition on social media.

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How Social Media can Help Your eCommerce?

Social media plays a crucial role in today’s times. Almost every potential customer is hooked to this platform. If the purchasing habits of the potential customers are taken into account, social media plays a crucial role. The Comments, Shares & Likes on a particular product update prompt the potential customers to purchase.

If you are running your own eCommerce site, here are some simple ways to leverage the power of social media to build your customer base.

• Use Social Sign-ins: Social sign-ins allow you to build your brand visibility amongst your visitors. It will also allow you to engage with them beyond the ‘sale-purchase’ level to build a lasting relationship.
• Choose your target audience: Social media allows you to target specific geographies and specific age groups. This can help you in targeting your product effectively to increase sales.
• Use Images to highlights products: One of the most popular social media feeds are the images that you post on your timeline. Images that highlight the strong points of your brand go a long way in influencing customers that a description alone will not do. Use of Infographics is another good way of highlighting your brand.
• Have conversations: It’s good to have your brand on the social network but trying to hard-sell it is not the right way to lure your customers. Instead, start conversations that subtly refer to your brand. No one likes to be sold especially on very personal platforms like Facebook and Twitter.
• Link your social media feed to your website: User generated content can be used as a testimonial that can help convince the future buyer. So, linking your social feed with your portal does make a lot of sense.
• Be Regular: Social media is slow poison. It takes time to see actual results but you have to be consistent with all the updates and listen to your followers closely.

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Advertise Your Brand For Free: Use The Power Of Social Media

If you fancy driving sales, generating qualified leads, build relationships with your clients and who’s who in the industry at low cost, SOCIAL MEDIA is the answer.

The role of social media in today’s business set-up is crucial. If you want to make your brand more visible using this social route it is a doable job. What is needed is some smart strategy on your part. Here are few tips that can help you create your own brand by using social media:

Identify your Audience: Make sure you know who your target audience. Take pains to get familiar with their interests, needs and biggest challenges. Try to get an idea how your product or service will solve their problems and profit them.

Have A Plan In Mind: Remember it’s not about you and your liking alone. It’s about what your customer likes and wants. Understand your customer’s interests and challenges before trying to target them.

Subtlety is Strength: Do not talk about your brand so much that your message is classified as noise. Instead, provide useful information and news related to your specific audience’s needs and interests. Yes, be subtle in mentioning your brand, that’s the catch!

Post Variety of Content: Play with your posts. Add variety to your posts from industry specific updates to practical tips and fun stories.

Engage: Posting and updating your social media regularly without listening is not adequate. In order to show that you really mean what you post, engage your audience by starting conversations. Don’t post like a robot, give your social media campaign a human face.

Images & Videos: The fact remains that no one likes to read posts if they lack any visual appeal, no matter how much sense they make. The reality can be summed in two words: “Short & Simple”. Yes, make it mandatory to post visuals (Images or Videos) along with your posts. This will help your content to stand-out on the ever sliding timeline.

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Why Your Brand Needs to Be on Facebook Now

With 450 million users globally (and millions more being added each week) Facebook is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but remarkable history, many brands have remained on the sidelines of the social media revolution.

Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction.

A Social Media Parable

In many ways, the fundamental decision facing those looking to compete in the next decade of social media dominance is reminiscent of Dr. Spencer Johnson’s bestselling business tale Who Moved My Cheese? It’s the story of two mice named Sniff and Scurry and two “littlepeople” named Hem and Haw who find themselves facing this same predicament.

As the fable unfolds, the book’s four main characters arrive in their maze one day to find that their once abundant cheese supply has disappeared. Sniff and Scurry knew this day was coming. They recognized that their cheese supply was dwindling and set out to find a new source.

Hem and Haw, on the other hand, hadn’t noticed that their cheese was running out. Rather than adapt, they retreated into the all-too-human reactions of fear, denial, and disbelief as they hopelessly waited for the change to prove passing.

For those who have not read this late-90s change agent bible, I won’t spoil the ending. The moral of the story however is clear: Change happens. To survive it, you must anticipate it; and to be successful, you must embrace it.

Realizing the Critical Value of Facebook

In the modern day maze that is the digital and social media realm, these lessons were again on display as the online community debated the value of the new Facebook user statistics this past week.

Viewed simply, the cheese moved again this month –- and just as intelligent companies adapted their marketing and communications models for the advent of Google over the last decade, Facebook’s dominance has forced another “change or become extinct” moment. To thrive in a rapidly changing marketplace, corporate communicators must understand that the shift now underway is just as powerful as the one that transformed Google into the modern Yellow Pages and turned a Silicon Valley start-up into a $200 billion everyday necessity.

Unfortunately, most of today’s C-Suite decision makers lack the foresight of Dr. Johnson’s furry friends Sniff and Scurry. Far too many executives still see Facebook as a vast, uncontrollable outpost for college slackers –- one better equipped for picture sharing and random life updates than corporate reputation management, crisis response, and brand bulletproofing.

But the numbers don’t lie. Almost half-a-billion users each spend an average of nearly 6 hours per month on the site –- inhabiting networks that are largely free of corporate messaging, spam, and expensive advertising. This ought to make at least a few corporate titans rethink that next $1 million Super Bowl ad buy (even if Google did buy its first in 2010).

3 Ways Your Brand can Get Started on Facebook

Facebook users are openly sharing their life’s passions, personal interests, and their affinity –- or lack thereof –- for corporate brands, political candidates, and the key public policy stances. In effect, they are openly sharing every bit of marketing data a 21st century company covets.

For those still wary of change but now ready to dip their toe into the waters and begin to understand and benefit from the power of social, there are three free and relatively painless steps to begin the journey through the social media maze:

First, evaluate your current advertising efforts and identify how they can best be tailored to Facebook. Consider allocating 10% of your current Google AdWords or online advertising budget to a 90-day trial run on Facebook. Be sure to develop clear benchmarks for success, and remember, unlike Google AdWords, Facebook ads rely on both keywords and a variety of demographic information –- information you no doubt have already identified as key indicators of your target audience(s). You can now put this information to use to further micro-target your advertising buy, narrow the net you are throwing in the online marketplace, and increase the return on your investment.

Second, conduct a survey of your employees to see who is already on Facebook and thus, who may be your company’s most social media-savvy employees. You may find that your workplace is brimming with talent just waiting to be unleashed. For now, these future brand ambassadors may be ideal candidates to develop your Facebook presence and initial advertising program.

Finally — and this may seem obvious — become a face on Facebook yourself. Become familiar with the site, its features and the value hundreds of millions of people find in the world’s most populous online community. It may ultimately not be for you personally, but as with almost every new platform, the best way to understand its value is to give it a try yourself.For those still looking for meaning in the numbers released earlier this month, the message is clear: Not only has the cheese moved again, the entire creamery has up and relocated. It won’t be coming back. And no manner of hemming and hawing is going to change that fact.

 Original Source: http://mashable.com/2010/03/24/brand-facebook-now/

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