Monday, 13 October 2014

Useful Social Media Marketing Strategies For E-Commerce Websites

Marketing has been disrupted and redefined by the social media. In the past, we had traditional marketing and mass media which includes radio, television and newspaper.
Now, it has been replaced by the internet through Google Adwords, email marketing, banner advertisement etc.
Apart from all of these, social networks and social media sharing websites predominantly plays a major role in online marketing. Regardless of the economic status, gender and age-almost 75% of the people around the world are using social networks.

A research conducted by one of the leading marketing company reveals the percentage of population (among 3,000 people), who use social networks in the following three categories:
i) Educational Sector:
Nearly 71% of people purchase the educational products and discuss about the same on social media (courtesy-Academia.edu).
ii) Electronics Sector:
63% of the people who would like to purchase electronic products are discussing about them in social websites. Remaining 22% of the people make a decision of buying electronic products, as a result of seeing something posted on a social networking websites (courtesy-Amazon).
iii) Health Sector:
In this sector, almost 43% of the people love to buy health products in online and discuss about the same on social networks. Remaining 28% of the people make a decision of buying such products as a result of seeing them on social networks (courtesy-DietKart).
So, if you are running an e-commerce website, maximize your social media presence and create effective social media plans. So, then you can stand out in the crowd when compare with your competitors.
Here are some useful social media marketing strategies for your e-commerce websites:

Strategy #1: Know Where Your Customers Are?

Even before signing up for social media accounts, do some research, collect the datas and information’s regarding at which social networks your targeted people are available in a large number, which types of products they usually looking for or discussing in the social networks, which types of products they usually recommended or sharing with their own profiles, which products getting more social media traction etc.
Based on all these queries, optimize the beneficial social networks for your business and start to set up an account.
Generally Facebook, Twitter and Google Plus plays significant role. They not only helps to entertain people but also to promote the business. Apart from these networks, the image-driving services like Pinterest and Instagram also will help a lot to increase sales and traffic.

Strategy #2: Engage with the people:

So, once you have set up an account you need to engage with the people. If you want to make your previous customer into an regular customer, you must make them feel appreciated and respected. You can do this via some real and open dialogues.
You can easily engage with your customers via content. Because, your friends and followers are not always want to sell something to them, instead they are looking for some useful articles, impressive images and quotes, customer stories etc. Here is where you can engage with the people and can sell your products.

Strategy #3: Build Trust:

The e-commerce brands must build a trust to the people, unless until they cannot sell their products. One of the best way to do this is to show your genuine willingness to help.
For example if you are doing social media for any health products, don’t always sell your products, just give some beauty tips or how to use the products. It shows how you care your customers.

Strategy #4: Add social sharing button:

The e-commerce websites must add social sharing button in their websites, so then the viewers can easily share the images in their networks and can reach more people. You can even add the sharing buttons in all pages of the blog and website.

Strategy #5: Create Videos:

Videos open many doors for the creation of compelling content – whether you are providing tutorials, product demos, how-tos etc. Because people love to see the products in action. Another advantage of creating videos is; it offers another social component to your marketing endeavors.

Strategy #6: Give some exclusive offers:

The exclusive offers really drive more traffic and sales for your e-commerce site. So, offer an exclusive item to social media followers or fans, such as free shipping or a weekly coupon. You can even offer “breaking news” that does not appear anywhere else, like pre-product release announcements or an inside look at your company’s inter-workings.

Strategy #7: Analyze about what your competitors are doing?

Whether your ecommerce business is new to the social media marketing, or just need to take your efforts up a notch, the competitive intelligence is very much important. So, spend some time and analyze about your top 5-10 competitors on the social networks. It must include:
The type of content your competitors are publish on the social network
At which social networks they are active, and how much fans/followers they are having in every network.
How they are promoting their products, events, programs by using social media etc.

Strategy #8. Don’t always push products and promotions:

Although, the primary goal of the e-commerce websites are selling products don’t just concentrate on that particular thing alone. Just encompass wider range of tactics in your social media strategy which includes:
  • Create a blog on your e-commerce site and feed blog content to your social accounts.
  • Share any stories or messages from other resources.
  • Post pictures or videos from your company events or engagements.
  • Ask questions, participate in discussion of others, create poll to your customers using social media.

Strategy #9: Invest in an Infographic:

For past few years, the infographics become more popular. So, invest some amount in professionally designed infographics, it not only gives high traffic but also a number of high value back links, which will be extremely helpful for SEO.
So, spend some time to research an interesting topic in your niche and find entire points that you will cover in the infographic.

Strategy #10: Serve for your customers:

The e-commerce site owners should remember that, the social media is not only for extending the network of the business, but also to serve for your customers. By using social media, you can easily reach your customers and can know about their satisfaction, problems, complaints etc.
If you get any negative reviews, you can easily address the issue before they emerge into a bloom with the help of social media. If they lost their sales, you can help them to get back by chatting with them directly.
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