Tuesday, 2 September 2014

Why Responsive Web Design For Website?

The term “responsive web design” refers to websites that change and adapt their appearance for optimum viewing on all screen sizes, tablets, smartphones, iPods, kindles along with desktop and laptop computer screens. Occasionally, in the digital arts industry, it is called “fluid design”, “adaptive website design” or “responsive web design” “. Insensitive websites do not change to fit different screen sizes, which mean they can be difficult to navigate and look at on smaller devices.
Desktop sales have been surpassed by mobile sales already, and most digital media education sources predict that mobile web use will overtake desktop use by 2014. Hence, it only seems logical that desktop search will be overtaken by mobile search soon as well. Sixty percent of web users say that they would be more inclined to buy from mobile optimized websites. Therefore, businesses that depend on SEO would have a lot of sense to start making the move towards mobile friendly sites, and responsive site designs specifically. Especially as the new Google algorithm updates now frown upon separate mobile only sites. More and more, new websites are built using responsive design methods to eradicate the requirement for standalone mobile websites. Also, this decision dramatically improves the user experience. This leads to more customer interaction and sales, as prospective customers are not alienated by tiny text and difficult navigation.
Why responsive web design is important:
Device-independent rendering – this is perhaps is the most important advantage of responsive design. With so many different kinds of devices in use now, and so many more being manufactured and coming out in the market every month, there is no uniform standard of size, shape or display parameters across devices. This is where responsive design comes handy, as it truly frees your website from the bounds of devices and makes it make optimally across all devices and their intrinsic firmware environments.
Usage experience – this reason is of paramount importance, and the only way to make sure the best website usage experience for all users irrespective of the device being used, is to carry out responsive design. If a website renders perfectly on desktop computers but is a pain for smartphone users, it is immediately losing out on a sizable chunk of visitors and therefore losing real business. To make sure that your website remains accessible and visible, it is more an obligation than an option today. It also ensures that images and other media replaced by lower resolution counterparts in areas where bandwidth is less or limited.
Future proof technology is what the internet needs, and it is exactly that. No matter how many different kinds of devices launch in the next few years, responsively designed websites will always display optimally in each of them. It is an extremely cost-effective step in the long run, and one that makes sense.