15 SUGGESTIONS TO MARKET YOUR WEBSITE PROPERLY

With the New Year round the corner, comes a new start, new challenges, and new opportunities. This is specially the case in the world of business, where 2015 is expected to offer us a number of new and exciting ways to market our businesses. – Specifically to market your website.

A good online website presence had become a staple for any up and coming business in 2014, and yet as we go into the New Year, many business owners remain blissfully unaware of how important and how beneficial it can be to market their website. Others will have only recently created their website, again with no real efforts towards marketing.

Here at 3KITS Web we’ve compiled a list of the 15 most effective techniques for marketing your new website, all of which are guaranteed to drive successful sales, build your online presence, or improve your brand identity recognition.

Keep your branding consistent

Your brand identity is what improves recognition of your company, while setting you and your website apart from your competitors in the minds of your target audience. From a choice of colour scheme to tone of voice, all of your company’s output should resonate with your brand image. Your website is no exception, and neither are the articles or videos which you post on it, or the social media updates which link back to it.

Use search engine optimisation (SEO)

Search engine optimisation involves making overt and covert changes to your website to improve your page rankings. Regular practice includes using relevant key words, inserting internal links, creating a site map, and regularly uploading unique content. The second part of SEO is offsite work. Basically getting links to your site which are relevant. You can also use analytics to review your performance, and ensure your website remains fully optimised at all times.

Create a calendar to improve and monitor your SEO

With so much competition in the market, and so many businesses developing websites and creating content, it can be quick and easy to undo the good work which you put into your website marketing, especially from an SEO perspective. Create a schedule for uploading content, assessing your website analytics, sharing content on social networking websites, and any other tasks. In order to achieve the best ROI you’ll need to remain consistent with your efforts.

Start blogging

At 3KITS Web we practice what we preach, which is why you’re reading this article on our blog. A regularly updated blog can convey your professionalism and trustworthiness to customers, while interesting and informative copy will give them a reason to head back to your website. A blog can also do wonders for your search engine optimisation plans, as you’re given the opportunity to include relevant keywords, while increasing the likelihood of back-links and sharing on other websites.

Use video marketing

Videos are becoming an increasingly popular method for the marketing of websites, products and services. Use YouTube or share on your own website, and give your customers something more exciting and engaging than a block of text. Videos are also preferable to users browsing on smartphones with smaller screen resolutions, where reading large paragraphs can be particularly time-consuming. Also, YouTube videos do get listed on the main Google results page so in theory youyou could get listed twice on the same google page result.

Make sure you’re mobile-friendly

Statistics from September 2014 showed that nearly 15% of the India’s internet users connect through a smartphone or tablet, so it’s essential that your website displays and functions properly on all devices, like the Apple iPhone or Google Nexus. Ever-growing numbers of us are using our phones or tablets for work and social browsing, so a mobile-optimised website ensures you aren’t alienating a portion of your potential audience. Also, Google gives priority rankings to mobile specific websites on its mobile search feature.

Partner with larger industry blogs

There are popular blogs for reviews and news articles from all number of industries, all of which have the potential to improve your brand recognition and drive traffic to your website. Why not contact some blogs from your respective industry and discuss the possibility of a review, news update, or even a guest post?

Attend local networking events

Business networking events allow you to meet with representatives from other industries, offer a small pitch about your products or services, and exchange business cards. This will open your website and business up to a new potential audience, as other attendees may require your services themselves, or pass the information on to others.

Make the most of your content

Although duplicate written content can deter visitors and negatively affect your search engine optimisation, you can still make the most of the time and money spent on unique content by uploading it in a number of formats. You could create podcasts or videos to accompany your articles, providing a second option for users with a particular preference or accessibility issues.

Use free social media tools.

Over 52% of us use Facebook in India, 35% use Google+, 23% use LinkedIn with a further 30 million on Twitter. Social networking is an effective way to share your unique content and bring fresh traffic to your website, but also to encourage discussion by sharing articles or videos on your industry as a whole. You’ll be able to directly interact with potential customers and other individuals, by responding to queries, retweeting, sharing, and so on.

…And paid for social media advertising

The likes of Facebook, Twitter and YouTube all offer paid advertising, which can be of particular benefit for smaller businesses without an online presence or large following. You can set daily or lifetime budgets, to ensure you potentially reach millions of customers while still remaining under budget. Whichever social networking platform you choose, you’ll be able to specify exactly what you’re paying for - from pay per view to pay per click, to featured Tweets or featured profiles.

Build an email mailing list

Email marketing is one of the most cost-effective but far reaching methods of communicating with customers, with no printing costs or postal errors. Correspondence is sent directly to the inboxes of your customers, complete with links back to your website or social media profiles. Offer an incentive for customers to join your mailing list, such as a promotional offer or a particularly engaging or interesting piece of content.

Use regular calls to action

Make sure that calls to action are present throughout your website, your social media profiles and nay other marketing material. A call to action draws users to your website, encouraging them to click and proceed further down the conversion funnel. The result is not only an increased online presence, but also a better chance of a successful sale.

Offer web-only deals or discounts

Many businesses offer unique online-only deals and promotions to increase traffic to their websites. Customers may not follow through with the deal, but increasing numbers of them are likely to visit your website and browse your products or services. You could even promote your special offers on your social networking profiles or mailing list.

Finally - Get help from the experts

Perhaps the most beneficial piece of advice we can give is to consult experts for your website marketing. Despite the initial investment, the return upon investment is usually much higher which ultimately means that it is usually cost-effective to enlist the help of SEO trained web designers or a specialist larger digital marketing agency like 3KITS who can provide you with expert-level assistance for search engine optimisation and internet marketing advertising, as well as connect you with and train you into using analytics to assess your website’s performance

If you’d like assistance with either web design, SEO, branding or any of our other services why not get in touch with us today for a free no obligation initial chat.

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5 Surprising Things the Top Ranked Sites on Google Have in Common (And What You Can Learn from Them)

How much can a search engine change in a year? If it’s Google, the answer is a lot. Best SEO practices suddenly can turn into web page death sentences if you’re not careful. But even if you don’t have time to keep your finger on the pulse of the ever-changing search industry, you’re in luck. A new infographic and report from Searchmetrics has done a lot of the work for you. It analyzes and distills the information you need to know.

1. Big Brands Don’t Have to Work as Hard as You Do

Let’s face it. When you have a memorable, mesmerizing campaign that people can’t stop talking about, you don’t have to do a lot to encourage them to spread the word. Simply because Coca-Cola is a huge brand and a household name, it can get by with making a sub-par, non-optimized site.

They, and many other brands like them, can ride the waves of backlinks, mentions, and other social signals, and their content always rises to the top. Of course, this doesn’t mean that they should rest on the laurels of their success. The bigger the brand, the bigger the social media reach, and the bigger the fall when things like this happen:

Either way, people are talking, and Google is paying attention. So, does this mean that if you’re a small player, you really don’t have a chance against the big boys with bottomless pockets?

Not necessarily…

2. Social Signals Matter – But Which Ones Matter Most?

It’s no secret that Google is watching social signals carefully. Facebook likes, shares, Twitter tweets, and even Pinterest pins are showing up on its radar. But, another finding from the not-so-surprising department shows that Google +1’s are given the most ranking recognition, followed closely by Facebook.

If you don’t yet have a Google+ account (or don’t use it often), it may be time to take the plunge: links shared on Google+ pass PageRank.

3. Backlinks and Headings – Are They Still Important?

You’ve likely heard that keyword-rich backlinks and heading 1s with your keywords can help your search engine ranking. But this changed in 2012 to the point where keyword-added H1’s can hurt, rather than help, your ranking. Long page titles also can affect your site negatively.

4. Should You Register a Domain Name with Keywords In It?

The perpetual question that’s always on every marketer’s mind when they launch a new venture – should my domain name include keywords? Currently, Google is paying less attention to this metric than the placement of the keyword in other places, such as in the title, URL, and in both internal and external links. A well-balanced internal linking structure is vital for spreading around all the valuable optimized “link juice.”

5. Is Quality Content Enough?

Well-written content is still important in Google’s eyes, as are a decent number of images and strong internal links. Page load speed also is a factor, as is the word count, when it comes to backlinks. If you’re consistently publishing good content, steadily acquiring backlinks, and adding rich media including images and video, you’re taking all the right steps to maintain a solid ranking.

So far, the shift seems to be toward less emphasis on “keyword tricks” (such as registering domain names with the chosen keyword in them or peppering the keyword in H1 tags) and more emphasis on quality (with the backlinks and social shares to back it up).

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Benefits Of Responsive Web Design!

Imagine a website with responsive web design that adjusts to the device that your customers are using to view your business online. Imagine the content, the text, titles and the images actually moving so that they fit within the size of that specific screen. Whether it’s a tablet or an iPhone or an iMac or a PC desktop! You can literally see the adjustments happen as the browser size shifts from one size to another. Now I have to admit, the first time I saw this I was blown away! My immediate reaction to watching such a complex feature in action was WOW – this is awesome! What could be more incredible than this? Even today after having seen hundreds of websites with responsive design I still can’t help but smile every time I see the functionality in action; the “cool factor” is just that good every time. It’s no wonder responsive web design continues to receive so much attention – it really is state of the art and very convenient to have. But aside from aesthetics there are some very important benefits that responsive design provides that you should be aware of. So let’s dive into some of those benefits in this blog post! When it comes to responsive web design we want to give you the tools to make an informed and intelligent decision especially if you are creating a new business website.

Effortless Multi-Device Adaptation

The main benefit of responsive web design is the flexibility to adapt a website to different screens. Your website becomes easily accessible on all types of devices. Imagine your handcrafted website adjusting and optimizing (for your customer’s viewing pleasure) automaticall. Effortlessly adapting to the various screen sizes in existence – that my friends, is the true power of responsive web design. And it’s changing the web design industry and competitive landscape of business websites as we know it! Based on the size of the screen, your website will move, content will relocate, images will resize, font sizes may shift, the layout will change and even the navigation will adjust to deliver an exceptional user experience no matter what devise your customers are using to view your business!

Easy to Maintain

Creating multiple versions of your website is costly and cumbersome. Considering just a desktop, iPad and iPhone for example, means that you will need to triple your efforts when looking to make an update to your web page. With Responsive web design you’ll avoid this extra effort completely. Your website will work seamlessly on different devices and so when you need to update your website you only update one platform through your content management system. In the long run this will save you time and help avoid headaches with having to work on multiple versions of your website.

Improves your SEO

The benefit here is in the fact that you will only need to optimize content for one link. The URL structure remains constant for all devices. With Responsive design you have one URL that is easy to update and optimize your content which in turn optimizes your content for all devices. Whether it’s a Samsung phone, iPad or desktop responsive web design makes it easy for the Google crawlers to index your website pages.

Higher Conversion

If you are selling more of your goods and services online then you are converting more. If your customers are finding your business and making purchases through the use of tablets and mobile devices then your conversion is increasing. If one of your many conversion metrics happens to be sales then you’ll see an upward shift in your top line as well!

Increases Mobile Sales

It’s no secret that the mobile revolution has been in full force for quite some time now. Over $7.7 Billion in mobile sales expected for 2013 alone and that figure will continue to increase for several years to come. People are buying online and they are using their tablets and smart phones to make those purchases. To get them even more comfortable in doing so responsive design is a must.

Seamless User Experience

Imagine your incredible looking website looking less than incredible on an iPhone or iPad? Imagine parts of your website not working correctly or having certain images look stretched or content out of place. Is this sloppy looking? You betcha. Will your potential customers notice the distractions? Absolutely! Is this a credibility killer – you better believe it!

Keep Your Website Relevant For Longer

No doubt about it – having a business website that looks great on all mediums is the way to go in terms of longevity. When you use state of the art technology to build your business website it goes without saying that the final product is going to be of higher quality and remain relevant for much longer. Check out these quick stats courtesy of eMarketer that highlight the potential behind responsive web design.

• B2C eCommerce is expected to hit almost $400 Billion for 2013.
• Mobile Ad spending will reach $7.7 Billion this year alone.
• Expect 246 Million US mobile phone users this year – that’s 78% of the nation’s population.
• More than 58% of all US mobile phone users will access the internet via a mobile device, with smartphone adoption driving this. By 2017, this number will grow to 80.7%!

At 3KITS we recommend that all our clients consider responsive web design for any new handcrafted website we build. Having your business website detect the type of device each website visitor is not only best practices but also extremely beneficial for conversion and attracting more customers.

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Content Management System = Innovation

Imagine a content management system that gives you the ability to update your business website in real time or add new pages or business information to your live website within seconds. Sounds quite innovative right? Well that’s exactly what we think! Sure by this point we have all heard about the numerous benefits of having a content management system. But for this truly innovative tool and its far reaching effects, it’s worth mentioning again. A CMS is basically a platform that allows even a non-technical individual to edit, modify or even publish specific content on a website. These updates or modifications can actually be made in real time with just a few clicks of a mouse. Adding new products, blog posts or additional press releases to your website becomes a breeze. Nowadays a content management system is a common addition to most newly developed websites and also part of the value proposition offered by web design agencies on custom web products. We do however, want to bring up a few things that sometimes get overlooked. 

First of all, websites do not automatically come with a content management system. In fact, most of the websites in existence don’t have one. Without a CMS your company is actually tied down to that specific web design agency for the life of your business. Unless you have an in-house developer you’ll need to rely on that agency for any and all changes. It’s definitely not the ideal or most cost effective solution as your business may be quite active in the online world and require weekly or even daily updates. For businesses that have an eCommerce website, this is especially true. All sorts of updates and changes to your online store can be facilitated through a robust CMS and eCommerce solution, including product description, product images, quantity, pricing, shipping, taxes and various other attributes.

Some businesses also ask us if there are any drawbacks to having a CMS. While we don’t see any real drawbacks there are a few items to keep in mind. One item to note is that not every CMS is created equal. There are various options available but even within the best 4 or 5 CMS solutions there are vast differences. Some are better suited for complex functionality and equipped with robust, feature rich options. Some are better suited for eCommerce websites or provide greater flexibility for future growth, while others handle just the basics without all the bells and whistles. Obviously knowing how much functionality your new website will require and your business goals will help determine the right CMS. In addition, you’ll want to consider data uploads or integrations with your ERP software or additional databases when scoping out requirements.

Another interesting item to keep in mind is that not every CMS is user friendly. Some are easier to use than others and of course “user friendly” is quite subjective. WordPress for example is considered the most popular and most user friendly CMS available. Many clients actually prefer or even request WordPress as the CMS for their new handcrafted website.

Lastly, a content management system in the hands of an inexperienced individual may lead to headaches. Unless you know what you are doing the changes you make to your live website may not look good or turn out as anticipated. It’s always best to have an experienced individual assigned to manage your CMS and all updates as you don’t want just anybody playing with your live website. Sometimes your changes may cause a shift in the alignment or accidentally delete content or even break a specific website page, all of which get seen by the online world instantly. So unless you’ve been properly trained or know what you are doing we recommend leaving CMS access exclusively to experienced individuals.

Even considering the few items we have mentioned here, overall the benefits of a CMS clearly outweigh the drawbacks. Clients love the freedom and flexibility that a content management system provides. Businesses enjoy and even demand the ability to make important changes without having to rely on an outside party. We are certain the CMS will continue to be a popular addition to business grade websites globally.

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Cheap Web Design – The Pitfalls

Perform a quick Google search for “web design” in your area and inevitably some of the search results that come back will include that tempting word “cheap”.

Your eyes widen, the mouse pointer inches slowly forward as if on auto pilot. After all, we all like value for money and if we’re running a business that’s what it’s all about.

But have you ever asked yourself, what does cheap mean?

The dictionary definition starts off well with “Relatively low in cost; inexpensive or comparatively inexpensive” but keep reading down the list and it makes for some grim reading; “Achieved with little effort” and “Of poor quality; inferior”.

We know from experience that good web design takes a lot of listening to the customer, expertise and many hours of effort.

When we see search results offering very cheap website design services we have to wonder just how much effort is going into that design and what level of quality is being produced.

So often we find that these cheap website design offerings are based on a standard template with a few colours changed and your business logo slapped on the top for good measure.

OK the template may be nice but what about the quality? A few minutes in Photoshop – literally – and all you might get is just the file.

What do you do with these files and how do you get them onto the web? What happens in a few months when you need to update the website?

This is not good web design but it is cheap web design.

 

So what other options are there?

A better alternative is to find a web designer who will give you value for money for your website design. Someone who will talk through your ideas and come up with the best solution using their experience and effort to give you a quality product.

A good web designer will ask you all sorts of questions upfront before undertaking the project: What are your goals? Who are your customers? Do you have an existing domain with hosting? Where do you see the site going in six months time?

Also you should ask them questions about how they work, what they deliver and the type of support they offer afterwards.

You can have an affordable website design that is good value for money and projects your business onto the web with professionalism and pride.

Have a chat with us today and find out how we can deliver you an affordable web design for your business.

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Essential Points To Consider When Designing Your Website

The first point to consider perhaps is why you need a website in the first place. What purpose is it going to serve? A website could be built for many different purposes. It could serve as a personal site, a business site or it could be a charitable site; or for that matter it could be for hundreds of other purposes. You will need to identify yours very clearly. Because that is the only way you could communicate the same to the designer who in turn will come up with an appropriate website so that your objectives and goals from the website are met. It may also be a good idea to communicate the budget you have for the project as many important decisions regarding the website will rely on how much you are willing to spend on the site.

The Type of Website Required

There are many types of website the designer can suggest to you depending on your budget and, of course, your requirement. Two major types that all websites can be classified into would be Static and Dynamic.

Static websites are usually simple html type and usually cannot be modified by the user. If your requirement is for a simple website whose content is not going to change for a long time, then you might as well opt for this option. If you require some changes after a few months or a year down the line, you might as well just ask the designer to do these changes for you and pay the designer for his time. It could be very economical in the long run. However, this is only suitable where changes are not required very frequently to the website.

Dynamic websites are usually database driven and make use of some sort of server side scripts like asp.net or PHP to make the website interactive. Usually the website information is stored in a database and retrieved and shown to the user as and when required. The website usually has an Administrative panel or Dashboard from where users can edit or add more content to the website. Templates make sure that right styling and formatting automatically gets added to the new content added by you. They are also known as CMS or Content Management Systems. A few examples of popular CMS would be WordPress, Blogger, Joomla, Drupal, DotNetNuke etc. CMS, as the name suggests, help in management of content in a website. Different CMS may be implemented for different purposes depending on your requirement. Therefore, it is a good idea to clearly convey your requirements to the designer, who then can suggest the best fit for your website.

Ecommerce websites also fall within the category of Dynamic websites and employ some sort of CMS to manage the content on the website. Some popular open source CMS used for ecommerce websites include NopCommerce, Magento, osCommerce, OpenCart etc.

Choosing The Right Web Design Company

It is also important to choose the right web design company for your web design project. Though it is not a bad idea to get quotes from a few companies, however, overdoing is not recommended. Hunting for the cheapest company is often the biggest mistake that people make when considering a web designer. Price may definitely be a deciding factor, but do not let this be the only deciding factor. It is important that the designer or Design Company has relevant years of experience in the web design industry. Ask for examples of sites they have developed or designed in the past. It will give you an indication of their design capabilities and industry knowledge. International exposure of the web design company could be seen as an added advantage as that means that the company is experienced and proficient in dealing with variety of clients.

Design Matters But Leave The Design To The Designer

The design of the website is important. It is important that it conveys and right message to the end user and right amount of professionalism too. This does not mean in any way that you take charge of the design process and dictate to the designer how the website should be. That is definitely not the right way. You know your business and your business objectives better than others and the designer or the design company knows how to achieve it online. Very often clients try to force their personal bias on the designer, not realizing that their personal bias may be counterproductive and may not get the results from the end users as expected. However, it is also the responsibility of the designer to explain to the client why he has chosen a particular type of website.

Remember, that just because you have worked a little bit on Photoshop, or Paint, or have designed your logo in Word, does not make your design knowledge is on par with the designer. Building a successful website goes far beyond the mere knowledge of Photoshop. And you must acknowledge that, otherwise, you harm yourself more than anybody else. Put too much pressure on the designer, and the poor guy may just do what you ask him to. So you get a website that YOU like, but may fail to get the desired results.

So you see; a lot depends on your web designer or Web Design Company, so choose wisely.

SEO & SMO Considerations

Once your website is complete, ask what options your design company offers for SEO and SMO. SEO stands for Search Engine Optimization and SMO stands for Social Media Optimization. Both are interlinked now and play an important role in how your website is ranked in the major search engines. This is a very important aspect that many people overlook. There are millions of websites similar to yours and just leaving it on chance alone to be found online is not going to be much helpful. Because those who are among the top 10 are definitely doing something and that is why they are there.

These are just some of the broad points that one should consider when designing their website.

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Showcasing A Few Responsive Websites Designed by 3KITS

For those who still do not know what a Responsive Website means, I am going to quickly write an overview to acquaint you with the basics of what it is and how it can help you in marketing your website or business. In the meantime, you can also read my article here, A Brief Overview Of Responsive Web Design, if you want to go a little bit more in detail.

Responsive is a technique wherein the website responds to the device width and adjusts to provide an optimal view suited to the device. Therefore, if a user is viewing your website on a Desktop and switches to an iPad, the website would automatically adjust to the new device providing an optimal viewing experience. Why is this important? Well, because there are so many devices in the market today with varying screen sizes. Therefore, it is not practical to create a website for every device. In short, you cannot create a mobile site for every device in the market. Yet, it is so important to be accessible on the mobile platform. Therefore, the solution is Responsive design.

This technology has been around for some time now and yet quite new. Most websites you see today have still not caught up with it and are best viewed on Desktops only. Today I want to showcase a few Responsive websites we have designed. This will not only prove to be an inspiration but also motivate you, as a site / business owner to go Responsive with your own site. To see the sites in action, simply re-size your browser or open the sites on your mobile devices, and notice how they change layout.

Listing below are a few of the Responsive websites designed by 3KITS.

Tibcon Capacitors – India

Ashta Data – USA

Chanti Cars – India

Auto Hire Centre – Australia

Craft Pair – India

Suntek– India

6 Deadly Errors One Should Avoid While Developing An E-Commerce Store

There could be multiple reasons that could be attributed to the surge in E-Commerce market growth. These insights are worth pondering as they would help you in planning your activities to optimize E-Commerce development process.

Let’s begin with understanding the major E-Commerce errors that one must avoid during the ecommerce website development process.

1. Tedious Checkout Process

This is one of the most talked about design issues, but not properly heeded to by many of the E-Commerce developers. There are still many E-Commerce stores with multiple step checkout process. Such a tedious process would force the shopper to immediately shift to a different store for the same product. Ideally, there should not be more than three steps involved in the checkout process.

The simplicity of the process is directly proportional to conversion rate. The aim of the web designer should be to create the entire checkout process on a single page itself.

2. Overselling Your Mobile App

It’s good that you’ve put in an effort to develop apps for different platforms. But don’t bombard visitors of your website with App-download requests. For instance, if a potential customer visits your website on his iPad, that doesn’t necessarily mean that he’s keen on downloading your iPad app. Instead, it may distract them away from making any purchase from you.

Don’t over-invest in customizing your mobile apps beyond a point you can see a clear value addition. Rather, you must focus on optimizing your site for the phone/tablet experience, something that hasn’t been realized by many developers.

3. Regular Retail Prices

You might want to recover your investment, but if you are planning to do it too soon, you are in trouble! Wait for people to get familiar with your online store by training them to buy from you. Without that incentive, they won’t take the first step.

Some of the big online stores offer various discounted deals to online shoppers in amateur markets. You might be wondering why! The answer is – They are actually training their online shoppers to buy from them. And it works too. Now that a shopper knows how to order from a particular online store say Amazon or eBay, he would not have any incentive even to look elsewhere.

Therefore, offering your products at low prices is the best incentive. And because selling on the Website is so much cheaper, you can easily afford it. Why not split the saving with your customers? Your competitors will offer this incentive if you don’t.

4. Going Mad After PPC Blitz

The advantage of pay-per-click tools such as Google AdWords is that they allow you to draw in targeted traffic very rapidly. However, the best managed PPC campaigns if developed in a gradual manner, closely following the analytics can tell you a lot about buyer behavior. With hasty spending, you could run out of money before you really understand where the profitable parts of the market are.

5. Duplicating Product/Service descriptions

You might think that the manufacturers know the best about their products. So the ideal thing would be to simply copy and paste the product descriptions provided by them. However, this is not going to help you because other E-Commerce stores may use the identical product descriptions provided by the manufacturer. This practice may also harm your store’s reputation with respect to how the search engine will look for your website.

If you want to differentiate yourself, get as descriptive as you can. Remember to specify all the product specifications, features and variants. Also, while writing a new product description, focus on the value proposition of individual products. If the potential shopper doesn’t find the essential details with you, they will hop to a store where they do.

6. No Return Policy

It’s natural to be apprehensive of the misuse of this policy & the impact that it will have on your accounts. But on the other hand, have you considered the huge sales boost that this policy will bring along? Recent studies have revealed that the number of mischievous shoppers is dwarfed big time by the number of genuine shoppers that this policy brings along with it. Hence this policy is ultimately a good deal.

If you plan to do the business in a sustainable manner, the above mentioned practices are imperative. The results may take some time to show, but will be long lasting.

We hope that this article has helped you to check for the pitfalls and avoid major ecommerce issues while developing an online ecommerce website for your business. Feel free to reach us and get in touch to discuss your E-Commerce Website Development.

Photoshop CC 2014: The best new features

As you’ve probably heard by now, Adobe just launched a series of upgrades to its entire Creative Cloud lineup. The upgrade is free for those who have a Creative Cloud subscription and “2014″ is now added to the title so you can be sure you’re using the latest version.

The list of upgrades is extensive, but for this article we’ll be  focusing on the most important new features in Photoshop CC 2014.

New splash screen

This isn’t a feature nor is it really important, but it does stand out immediately as you open up Photoshop CC 2014. The same layout is applied to all products in the Adobe line and it’s a nice way of letting you know when you’ve upgraded.

I don’t know why, but I was expecting new artwork every day. This seems to be all we get. Nice touch anyway. Let’s move on to the real stuff.

Enhanced Smart Guides

This is truly a gem and after you’ve used it for a few minutes you can’t help but wonder why wasn’t this introduced sooner? Smart guides have always helped us with our workflow by allowing us to perfectly align our layers. Now Photoshop will actually show you the distance between elements.

Here are 3 great ways to take advantage of the new feature:

1. Show the distances from the edges of the canvas to the active layer

Have your layer selected, hold the ‘Ctrl’ key while you have the Move Tool active, move your cursor over the canvas and Photoshop will show you the distances from the edges of the canvas to the edges of your layer.

Note: If you hold ‘Ctrl’ but you keep your cursor over the layer on the canvas, you won’t get any measurements.

2. Show the distances between 2 layers

Have 1 layer selected, hold ‘Ctrl’ while having the Move Tool active, and then position your cursor over another layer on the canvas. Photoshop will show you the distance between them. You no longer have to measure things by using the Rectangular Marquee tool or the Ruler tool.

3. Matched spacing

When creating copies of a layer, Photoshop will help you by snapping your 3^rd copy into place to create equal space between all 3 layers. This is basically an automatic “distribute horizontal/vertical centers” command.

Note: This feature only shows up when you have a minimum of 3 layers in a line, whether it’s vertical or horizontal

Improved upsampling

When you enlarge an image (upsampling) in Photoshop, it will start getting blurry or pixelated. The more you do it, the lower the quality. By converting the layer into a Smart Object, Photoshop tries to maintain the image details and keep things nice and crisp.

Now with an improved engine, upscaling is better than ever. You can enlarge your layers more efficiently without losing as much quality. The details are considerably better preserved and, while the results aren’t as good as a vector enlargement, it’s still a clear improvement.

Resolving missing fonts

Whenever you open up a project with missing fonts, Photoshop will now help you resolve the issue through TypeKit integration. A window will display what missing fonts are available on TypeKit and – if your font is there –  will automatically sync that font to your system so you can immediately use it. If the font isn’t available, you can replace it with something similar.

Fonts search & previews

You can now preview what your text layers will look like by scrolling through your available fonts. Have at least one text layer selected and move through your options by using your mouse scroll or the arrow keys. If you want to skip a font family simply hold down the ‘Shift’ key. If you’re not happy with your options, click anywhere on the canvas and you’ll revert to the original font.

You can also search through all of the typefaces installed on your computer. Just click and start typing.

Note: You have to be careful where you click because sometimes you will select the entire font, including its weight, while other times you may end up selecting just the font family.

So far I’ve had situations where I ended up with fragments like what you see underneath because I didn’t click in the right place. Use Ctrl+A and then start typing if that happens.

Here I’m trying to change Roboto Bold to Arial. The outcome is less than ideal.

 Advanced Layer Comps

This features has been enhanced and makes it very easy to toggle back and forth between big design options. The idea is simple – you’ve created a design, but aren’t sure about some key elements (let’s say the color scheme and the images used). You finish up your first option and create your first comp. Then you proceed to change things up and you create another comp. Now it’s very easy for you to compare your designs and see which one is better.

You also see a bunch of options regarding the aspects of the design you want to update – whether it’s position, visibility or effects. This allows for greater control and makes saving several PSD files for each option redundant.

Conclusion

Is this upgrade worth it? First of all, it’s free to upgrade if you already have a Creative Cloud subscription – so no worries there. If you’re still using CS6, the improvements in CC alone are more than enough reason to upgrade. What you get with the Photoshop CC 2014 version is a substantial bonus.

There are other cool features integrated into the new 2014 package, like Focus masks and better content-aware performance, but I wanted to focus on the upgrades that you’ll benefit from regularly.

The one thing to be wary of when upgrading is the use of plugins. Adobe changed how Photoshop handles them, so developers are scrambling to update their products. I’m sure this is just a temporary issue that will be solved in the weeks to follow.

 Original Source -   http://99designs.com/designer-blog/2014/06/25/photoshop-cc-2014-best-features/