5 Surprising Things the Top Ranked Sites on Google Have in Common (And What You Can Learn from Them)

How much can a search engine change in a year? If it’s Google, the answer is a lot. Best SEO practices suddenly can turn into web page death sentences if you’re not careful. But even if you don’t have time to keep your finger on the pulse of the ever-changing search industry, you’re in luck. A new infographic and report from Searchmetrics has done a lot of the work for you. It analyzes and distills the information you need to know.

1. Big Brands Don’t Have to Work as Hard as You Do

Let’s face it. When you have a memorable, mesmerizing campaign that people can’t stop talking about, you don’t have to do a lot to encourage them to spread the word. Simply because Coca-Cola is a huge brand and a household name, it can get by with making a sub-par, non-optimized site.

They, and many other brands like them, can ride the waves of backlinks, mentions, and other social signals, and their content always rises to the top. Of course, this doesn’t mean that they should rest on the laurels of their success. The bigger the brand, the bigger the social media reach, and the bigger the fall when things like this happen:

Either way, people are talking, and Google is paying attention. So, does this mean that if you’re a small player, you really don’t have a chance against the big boys with bottomless pockets?

Not necessarily…

2. Social Signals Matter – But Which Ones Matter Most?

It’s no secret that Google is watching social signals carefully. Facebook likes, shares, Twitter tweets, and even Pinterest pins are showing up on its radar. But, another finding from the not-so-surprising department shows that Google +1’s are given the most ranking recognition, followed closely by Facebook.

If you don’t yet have a Google+ account (or don’t use it often), it may be time to take the plunge: links shared on Google+ pass PageRank.

3. Backlinks and Headings – Are They Still Important?

You’ve likely heard that keyword-rich backlinks and heading 1s with your keywords can help your search engine ranking. But this changed in 2012 to the point where keyword-added H1’s can hurt, rather than help, your ranking. Long page titles also can affect your site negatively.

4. Should You Register a Domain Name with Keywords In It?

The perpetual question that’s always on every marketer’s mind when they launch a new venture – should my domain name include keywords? Currently, Google is paying less attention to this metric than the placement of the keyword in other places, such as in the title, URL, and in both internal and external links. A well-balanced internal linking structure is vital for spreading around all the valuable optimized “link juice.”

5. Is Quality Content Enough?

Well-written content is still important in Google’s eyes, as are a decent number of images and strong internal links. Page load speed also is a factor, as is the word count, when it comes to backlinks. If you’re consistently publishing good content, steadily acquiring backlinks, and adding rich media including images and video, you’re taking all the right steps to maintain a solid ranking.

So far, the shift seems to be toward less emphasis on “keyword tricks” (such as registering domain names with the chosen keyword in them or peppering the keyword in H1 tags) and more emphasis on quality (with the backlinks and social shares to back it up).

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Why SSL is important for SEO and your business website?

What is SSL?

SSL expands as Secure Sockets Layer refers to the technology that establishes a secure connection between a web server and a browser and provides a complete assurance that the data exchanged between server and browser remain private and integral. It is a certification to your website that assures business owner and users about the security of their encrypted information. On August 6th, 2014 Google announced the introduction of some changes in its search engine giant’s algorithm that explicitly refer to the security of the site. The announcement includes that the website with HTTPS feature will get better ranking than the others. It is a clear signal to the online business owner that Google is being more precise and concerned about the safety and security of user’s information on browser.

Why do we need it?

SSL the other name of this introductory certification technology refers to the security of the information in the online world. Google has provided assurance to the website owner about the safety of their website content.. Because of the hacking cases that occurred in the previous few months, online business owners are now more concerned about the safety and security of their website. To provide a protective shield against hacking attacks, a protective coverage is required for every website to protect the website content and other features. The need of SSL can only explain with the help of an example that occurred recently with a real estate company website. Recently a real estate website gets hacked, and it drastically affects the ranking of the website in eth Google Search engine. Before hacking the website ranks at top 3 positions for most of the prominent keywords. After hacking website, showed some irrelevant content on the search engine page that can hampers any of the business reputation ad status in the industry. And in the present case the site is not even ranked in the Google first page. It is a clear example that signifies the important the site security.

What will be happen after installing it.?

After installation of the SSL certificate, few points needs consideration:

Open website under HTTPS, not under HTTP. In some cases when you open website using HTTP it will some warning message. The SSL certification is compatibility with both HTTP and HTTPS. The error controlled at the server level. The solution of the problem changes with as a web server changes such as for an apache web server, Windows web server, requires setting of the SSL compatibility in different ways.

Installation of SSL certificate followed by DNS change of website domain’s A Record. It is an essential step that needs to be done right after the SSL installation. Even without making change with the DNS setting it is possible to open a website using cached DNS information. After, spending few hours with the DNS setting your site is ready to open without facing any error. If you face any problem with eth SSL certificate directly contact your website hosting service provider for solution. The SSL problem can be easily and quickly solve and you enjoy a running a secure web site with a boost up in Google ranking.

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MOBILE SITE OR RESPONSIVE?

Mobile Website.
A mobile website is a standalone website specifically built for viewing on mobile devices and is a seperate website build. Due to being a new build of the website it is more expensive to develop. One of the main advantages of a dedicated mobile website is that you can focus on the user interface for the mobile environment, minimise content and maximise and enhance the user experience.

Website Responsive in Design.
A website that is responsive in design is one website that adjusts and resizes depending on the device being used. This is a cost effective way of allowing your website to be viewed on multiple platforms such as Desktop computers, laptops, tablets and smartphone devices maximising the user experience.

What do we recommend?This will depend on its application. The user experience should always be your main focus and then possibly depending on your budget available. In most cases we believe responsive design would be the best option due to the ease of development and the rendering potential on all devices old and new.

Advantages & Disadvantages

Mobile Websites

Rendering Experience

Purpose built for Mobiles, ultimate user experience. All text, graphics and images are designed for mobile specific viewing. 

Domain(web address)

Requires a seperate domain to run, usually .mob. This would mean you would need to keep an eye on and update content possibly in 2 different places.

Cost

Due to the fact you need to build 2 websites that focus on different user experiences the cost is approximately double. This would also depend on the scope & functionality identified when developing your online strategy for each website.

Future

We believe that mobile sites may become a little restrictive in the future due to the introduction of new technologies and devices. Mobile websites may need major redevelopment and continuous updates that will incur possible budget blowouts.

Responsive Design

Rendering Experience

Although the user experience is great it is generally the same content as your main website, usually full content rendering.

Domain(web address)

Uses the same domain. Googles thinks this is the better solution. Maintaining a single shared site preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses.Read More

Cost

Responsive design is more cost effective because the same website is used for all devices with extra backend code to render for each device. The approximate cost would be 30% more than a standard website.

Future

We believe that responsive design is the future technology for mobile websites generally because of the cost saving benefits and the ease of reworking design rendering capabilities for potential new technologies and devices as they become available.

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WHAT MAKES A GOOD EMAIL MARKETING CAMPAIGN?

Email marketing is still one of the cheapest and fastest forms of advertising available for businesses, so it’s no wonder more businesses are looking to this rapid and effective form of communication.

However, there are some important key factors when creating an email marketing campaign that you need to think about.

1. You need a clear and simple message
2. Understand your target market
3. A clean and creative design
4. You need a call to action
5. There needs to be purpose to the email
6. You need to measure it success
7. Make sure your logo is visible
8. Personalise the email
9. Catchy headlines
10. Keep away from purchasing email lists.
11. Analyse each campaign and the effectiveness of the message
12. And last but not least it needs to be useful

YOU NEED A CLEAR AND SIMPLE MESSAGE

Don’t clutter the email with multiple messages that will only confuse the recipient. Keep it brief and to the point with a strong call to action.

UNDERSTAND YOUR TARGET MARKET

Understand your target audience and give them something of interest to them. The message should offer something that will interest them and take action.

A CLEAN AND CREATIVE DESIGN

Set yourself apart from the rest and design a creative pleasurable experience for the recipient. The chances are your customers are receiving many emails trying to encourage them to use different services or buy products, maybe your competition. Do it better.

YOU NEED A CALL TO ACTION

Give them a reason to interact and now. Make them want/need to click to find out more about your offer and give a time frame for the offer.

THERE NEEDS TO BE A PURPOSE TO THE EMAIL

Don’t send an email for sending sake. There needs to be a reason and a purpose for the message. If you bore them or they receive to many message you will end up with a lot unsubscribing.

YOU NEED TO BE ABLE TO MEASURE IT SUCCESS

You need to know how many emails were received, opened, bounced, clicked so you can track your email campaigns to analyse what has worked and what hasn’t.

MAKE SURE YOUR LOGO IS VISIBLE

Your logo is important especially if it is a trusted brand. This helps your recipient know who is sending the email and whether it is real or not, have they subscribed to you.

PERSONALISE THE EMAIL

By personalising your emails (Hi Jon) you’re being polite and inclusive of the recipient, as if you know them. This also is very important for anti-spamming reasons as well.

CATCHY HEADLINES

This could be the difference between a successful campaign and a flop, why risk it, be creative and in tune with your demographic. Give them something that will make them react.

KEEP AWAY FROM PURCHASING EMAIL LISTS

This is a no brainer, why would you pay for a list when you don’t know whether they are legit, are they still working or if they are your target market, not to mention the possible legal aspects.

ANALYSE EACH CAMPAIGN AND THE EFFECTIVENESS OF THE MESSAGE

Did your campaign/message work, was the response good or bad, how could your message be improved, did it improve your bottom line and finally did it boost your customer base.

AND LAST BUT NOT LEAST IT NEEDS TO BE USEFUL

The offer or message needs to be useful to the end user. Don’t waffle for the sake of it, you’re not that important. Give them a reason to contact you.

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ARE YOU LISTED ON GOOGLE PLACES

Are you listed on Google places? – if not you should be.

Google Places is a free listing on Google that if done correctly it will give you top page ranking for local searches in Google. It is however important to be set-up right to take full advantage of this free listing on Google.

By listing your business on Google Places and focusing on the right keywords you will attract local and visiting customers in your area.

What is a local search? – a local search is when someone searches online using your location as part of the search string, i.e web designers Hyderabad

Research shows customers still prefer to engage with local businesses where possible and with the rise of smartphones it should become a crucial part of your online marketing strategy while making it easier for customers to find you.

There are other online directories that your business can take advantage of boosting your local search position and opportunities, search in google for local directories or free local directories in your area. It is important to keep an eye on all your listings to make sure your information is up to date and correct.

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Useful Social Media Marketing Strategies For E-Commerce Websites

Marketing has been disrupted and redefined by the social media. In the past, we had traditional marketing and mass media which includes radio, television and newspaper.

Now, it has been replaced by the internet through Google Adwords, email marketing, banner advertisement etc.

Apart from all of these, social networks and social media sharing websites predominantly plays a major role in online marketing. Regardless of the economic status, gender and age-almost 75% of the people around the world are using social networks.

A research conducted by one of the leading marketing company reveals the percentage of population (among 3,000 people), who use social networks in the following three categories:

i) Educational Sector:

Nearly 71% of people purchase the educational products and discuss about the same on social media (courtesy-Academia.edu).

ii) Electronics Sector:

63% of the people who would like to purchase electronic products are discussing about them in social websites. Remaining 22% of the people make a decision of buying electronic products, as a result of seeing something posted on a social networking websites (courtesy-Amazon).

iii) Health Sector:

In this sector, almost 43% of the people love to buy health products in online and discuss about the same on social networks. Remaining 28% of the people make a decision of buying such products as a result of seeing them on social networks (courtesy-DietKart).

So, if you are running an e-commerce website, maximize your social media presence and create effective social media plans. So, then you can stand out in the crowd when compare with your competitors.

Here are some useful social media marketing strategies for your e-commerce websites:

Strategy #1: Know Where Your Customers Are?

Even before signing up for social media accounts, do some research, collect the datas and information’s regarding at which social networks your targeted people are available in a large number, which types of products they usually looking for or discussing in the social networks, which types of products they usually recommended or sharing with their own profiles, which products getting more social media traction etc.

Based on all these queries, optimize the beneficial social networks for your business and start to set up an account.

Generally Facebook, Twitter and Google Plus plays significant role. They not only helps to entertain people but also to promote the business. Apart from these networks, the image-driving services like Pinterest and Instagram also will help a lot to increase sales and traffic.

Strategy #2: Engage with the people:

So, once you have set up an account you need to engage with the people. If you want to make your previous customer into an regular customer, you must make them feel appreciated and respected. You can do this via some real and open dialogues.

You can easily engage with your customers via content. Because, your friends and followers are not always want to sell something to them, instead they are looking for some useful articles, impressive images and quotes, customer stories etc. Here is where you can engage with the people and can sell your products.

Strategy #3: Build Trust:

The e-commerce brands must build a trust to the people, unless until they cannot sell their products. One of the best way to do this is to show your genuine willingness to help.

For example if you are doing social media for any health products, don’t always sell your products, just give some beauty tips or how to use the products. It shows how you care your customers.

Strategy #4: Add social sharing button:

The e-commerce websites must add social sharing button in their websites, so then the viewers can easily share the images in their networks and can reach more people. You can even add the sharing buttons in all pages of the blog and website.

Strategy #5: Create Videos:

Videos open many doors for the creation of compelling content – whether you are providing tutorials, product demos, how-tos etc. Because people love to see the products in action. Another advantage of creating videos is; it offers another social component to your marketing endeavors.

Strategy #6: Give some exclusive offers:

The exclusive offers really drive more traffic and sales for your e-commerce site. So, offer an exclusive item to social media followers or fans, such as free shipping or a weekly coupon. You can even offer “breaking news” that does not appear anywhere else, like pre-product release announcements or an inside look at your company’s inter-workings.

Strategy #7: Analyze about what your competitors are doing?

Whether your ecommerce business is new to the social media marketing, or just need to take your efforts up a notch, the competitive intelligence is very much important. So, spend some time and analyze about your top 5-10 competitors on the social networks. It must include:

The type of content your competitors are publish on the social network

At which social networks they are active, and how much fans/followers they are having in every network.

How they are promoting their products, events, programs by using social media etc.

Strategy #8. Don’t always push products and promotions:

Although, the primary goal of the e-commerce websites are selling products don’t just concentrate on that particular thing alone. Just encompass wider range of tactics in your social media strategy which includes:

• Create a blog on your e-commerce site and feed blog content to your social accounts.

• Share any stories or messages from other resources.

• Post pictures or videos from your company events or engagements.

• Ask questions, participate in discussion of others, create poll to your customers using social media.

Strategy #9: Invest in an Infographic:

For past few years, the infographics become more popular. So, invest some amount in professionally designed infographics, it not only gives high traffic but also a number of high value back links, which will be extremely helpful for SEO.

So, spend some time to research an interesting topic in your niche and find entire points that you will cover in the infographic.

Strategy #10: Serve for your customers:

The e-commerce site owners should remember that, the social media is not only for extending the network of the business, but also to serve for your customers. By using social media, you can easily reach your customers and can know about their satisfaction, problems, complaints etc.

If you get any negative reviews, you can easily address the issue before they emerge into a bloom with the help of social media. If they lost their sales, you can help them to get back by chatting with them directly.

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6 Deadly Errors One Should Avoid While Developing An E-Commerce Store

There could be multiple reasons that could be attributed to the surge in E-Commerce market growth. These insights are worth pondering as they would help you in planning your activities to optimize E-Commerce development process.

Let’s begin with understanding the major E-Commerce errors that one must avoid during the ecommerce website development process.

1. Tedious Checkout Process

This is one of the most talked about design issues, but not properly heeded to by many of the E-Commerce developers. There are still many E-Commerce stores with multiple step checkout process. Such a tedious process would force the shopper to immediately shift to a different store for the same product. Ideally, there should not be more than three steps involved in the checkout process.

The simplicity of the process is directly proportional to conversion rate. The aim of the web designer should be to create the entire checkout process on a single page itself.

2. Overselling Your Mobile App

It’s good that you’ve put in an effort to develop apps for different platforms. But don’t bombard visitors of your website with App-download requests. For instance, if a potential customer visits your website on his iPad, that doesn’t necessarily mean that he’s keen on downloading your iPad app. Instead, it may distract them away from making any purchase from you.

Don’t over-invest in customizing your mobile apps beyond a point you can see a clear value addition. Rather, you must focus on optimizing your site for the phone/tablet experience, something that hasn’t been realized by many developers.

3. Regular Retail Prices

You might want to recover your investment, but if you are planning to do it too soon, you are in trouble! Wait for people to get familiar with your online store by training them to buy from you. Without that incentive, they won’t take the first step.

Some of the big online stores offer various discounted deals to online shoppers in amateur markets. You might be wondering why! The answer is – They are actually training their online shoppers to buy from them. And it works too. Now that a shopper knows how to order from a particular online store say Amazon or eBay, he would not have any incentive even to look elsewhere.

Therefore, offering your products at low prices is the best incentive. And because selling on the Website is so much cheaper, you can easily afford it. Why not split the saving with your customers? Your competitors will offer this incentive if you don’t.

4. Going Mad After PPC Blitz

The advantage of pay-per-click tools such as Google AdWords is that they allow you to draw in targeted traffic very rapidly. However, the best managed PPC campaigns if developed in a gradual manner, closely following the analytics can tell you a lot about buyer behavior. With hasty spending, you could run out of money before you really understand where the profitable parts of the market are.

5. Duplicating Product/Service descriptions

You might think that the manufacturers know the best about their products. So the ideal thing would be to simply copy and paste the product descriptions provided by them. However, this is not going to help you because other E-Commerce stores may use the identical product descriptions provided by the manufacturer. This practice may also harm your store’s reputation with respect to how the search engine will look for your website.

If you want to differentiate yourself, get as descriptive as you can. Remember to specify all the product specifications, features and variants. Also, while writing a new product description, focus on the value proposition of individual products. If the potential shopper doesn’t find the essential details with you, they will hop to a store where they do.

6. No Return Policy

It’s natural to be apprehensive of the misuse of this policy & the impact that it will have on your accounts. But on the other hand, have you considered the huge sales boost that this policy will bring along? Recent studies have revealed that the number of mischievous shoppers is dwarfed big time by the number of genuine shoppers that this policy brings along with it. Hence this policy is ultimately a good deal.

If you plan to do the business in a sustainable manner, the above mentioned practices are imperative. The results may take some time to show, but will be long lasting.

We hope that this article has helped you to check for the pitfalls and avoid major ecommerce issues while developing an online ecommerce website for your business. Feel free to reach us and get in touch to discuss your E-Commerce Website Development.

Five useful tips for Design Students

1 Don’t be afraid of the web

The Internets wont bite! Don’t worry if your school does not have a web design class! Search the internet, buy a book and take a crack at it! I can’t stress how important it is to at least understand how to design for the web, even if you cant code a web page. I learned more about web design outside of school that I did when I was in school. So jump right in – and don’t forget that you absolutely NEED a portfolio website! And while you are at it start a blog!

 

2 Don’t be afraid to experiment

Go crazy! Make scribbly type, violate hierarchy rules, break the grid, include hand drawn elements with vector elements. Follow design principals and then break them! Design school is when you have the most freedom. You are your own client (most of the time) so push yourself as far as you can. Experiment with different design styles. This will help you learn and grow as a designer.

3 Always have business cards, and always carry them with you

If you dont have business cards its a MISSED OPPORTUNITY!!! Business cards are so cheap and easy to make. You can get 100-250 cards for dirt cheap! I would also recommend having a few cards in your wallet. You never know when someone will mention that they need a designer.

4 Take your class projects further

So you were assigned a magazine cover and a spread – why not design the rest of the magazine and make it look as complete as possible? Logo Design assignment? Take the identity further and design a website. It’s awesome to see student projects that are taken further than the proposed assignment. It also makes you stand out from your classmates. Don’t be afraid to mention that you went above and beyond and took something further in a job interview either.

5 Make a habit of talking about your work

If you are a graduating senior you need to make a habbit of talking about your portfolio. Participating in portfolio reviews is a great way to pratice for job interviews. It might also help to show your portfolio to non-designers and explain your work. Often times people won’t understand designer lingo – so its best to get practice with non-designers!

Photoshop CC 2014: The best new features

As you’ve probably heard by now, Adobe just launched a series of upgrades to its entire Creative Cloud lineup. The upgrade is free for those who have a Creative Cloud subscription and “2014″ is now added to the title so you can be sure you’re using the latest version.

The list of upgrades is extensive, but for this article we’ll be  focusing on the most important new features in Photoshop CC 2014.

New splash screen

This isn’t a feature nor is it really important, but it does stand out immediately as you open up Photoshop CC 2014. The same layout is applied to all products in the Adobe line and it’s a nice way of letting you know when you’ve upgraded.

I don’t know why, but I was expecting new artwork every day. This seems to be all we get. Nice touch anyway. Let’s move on to the real stuff.

Enhanced Smart Guides

This is truly a gem and after you’ve used it for a few minutes you can’t help but wonder why wasn’t this introduced sooner? Smart guides have always helped us with our workflow by allowing us to perfectly align our layers. Now Photoshop will actually show you the distance between elements.

Here are 3 great ways to take advantage of the new feature:

1. Show the distances from the edges of the canvas to the active layer

Have your layer selected, hold the ‘Ctrl’ key while you have the Move Tool active, move your cursor over the canvas and Photoshop will show you the distances from the edges of the canvas to the edges of your layer.

Note: If you hold ‘Ctrl’ but you keep your cursor over the layer on the canvas, you won’t get any measurements.

2. Show the distances between 2 layers

Have 1 layer selected, hold ‘Ctrl’ while having the Move Tool active, and then position your cursor over another layer on the canvas. Photoshop will show you the distance between them. You no longer have to measure things by using the Rectangular Marquee tool or the Ruler tool.

3. Matched spacing

When creating copies of a layer, Photoshop will help you by snapping your 3^rd copy into place to create equal space between all 3 layers. This is basically an automatic “distribute horizontal/vertical centers” command.

Note: This feature only shows up when you have a minimum of 3 layers in a line, whether it’s vertical or horizontal

Improved upsampling

When you enlarge an image (upsampling) in Photoshop, it will start getting blurry or pixelated. The more you do it, the lower the quality. By converting the layer into a Smart Object, Photoshop tries to maintain the image details and keep things nice and crisp.

Now with an improved engine, upscaling is better than ever. You can enlarge your layers more efficiently without losing as much quality. The details are considerably better preserved and, while the results aren’t as good as a vector enlargement, it’s still a clear improvement.

Resolving missing fonts

Whenever you open up a project with missing fonts, Photoshop will now help you resolve the issue through TypeKit integration. A window will display what missing fonts are available on TypeKit and – if your font is there –  will automatically sync that font to your system so you can immediately use it. If the font isn’t available, you can replace it with something similar.

Fonts search & previews

You can now preview what your text layers will look like by scrolling through your available fonts. Have at least one text layer selected and move through your options by using your mouse scroll or the arrow keys. If you want to skip a font family simply hold down the ‘Shift’ key. If you’re not happy with your options, click anywhere on the canvas and you’ll revert to the original font.

You can also search through all of the typefaces installed on your computer. Just click and start typing.

Note: You have to be careful where you click because sometimes you will select the entire font, including its weight, while other times you may end up selecting just the font family.

So far I’ve had situations where I ended up with fragments like what you see underneath because I didn’t click in the right place. Use Ctrl+A and then start typing if that happens.

Here I’m trying to change Roboto Bold to Arial. The outcome is less than ideal.

 Advanced Layer Comps

This features has been enhanced and makes it very easy to toggle back and forth between big design options. The idea is simple – you’ve created a design, but aren’t sure about some key elements (let’s say the color scheme and the images used). You finish up your first option and create your first comp. Then you proceed to change things up and you create another comp. Now it’s very easy for you to compare your designs and see which one is better.

You also see a bunch of options regarding the aspects of the design you want to update – whether it’s position, visibility or effects. This allows for greater control and makes saving several PSD files for each option redundant.

Conclusion

Is this upgrade worth it? First of all, it’s free to upgrade if you already have a Creative Cloud subscription – so no worries there. If you’re still using CS6, the improvements in CC alone are more than enough reason to upgrade. What you get with the Photoshop CC 2014 version is a substantial bonus.

There are other cool features integrated into the new 2014 package, like Focus masks and better content-aware performance, but I wanted to focus on the upgrades that you’ll benefit from regularly.

The one thing to be wary of when upgrading is the use of plugins. Adobe changed how Photoshop handles them, so developers are scrambling to update their products. I’m sure this is just a temporary issue that will be solved in the weeks to follow.

 Original Source -   http://99designs.com/designer-blog/2014/06/25/photoshop-cc-2014-best-features/