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Thursday, 28 August 2014
6 Deadly Errors One Should Avoid While Developing An E-Commerce Store
There could be multiple reasons that could be attributed to the surge in E-Commerce market growth. These insights are worth pondering as they would help you in planning your activities to optimize E-Commerce development process.
Let’s begin with understanding the major E-Commerce errors that one must avoid during the ecommerce website development process.
1. Tedious Checkout Process
This is one of the most talked about design issues, but not properly heeded to by many of the E-Commerce developers. There are still many E-Commerce stores with multiple step checkout process. Such a tedious process would force the shopper to immediately shift to a different store for the same product. Ideally, there should not be more than three steps involved in the checkout process.
The simplicity of the process is directly proportional to conversion rate. The aim of the web designer should be to create the entire checkout process on a single page itself.
2. Overselling Your Mobile App
It’s good that you’ve put in an effort to develop apps for different platforms. But don’t bombard visitors of your website with App-download requests. For instance, if a potential customer visits your website on his iPad, that doesn’t necessarily mean that he’s keen on downloading your iPad app. Instead, it may distract them away from making any purchase from you.
Don’t over-invest in customizing your mobile apps beyond a point you can see a clear value addition. Rather, you must focus on optimizing your site for the phone/tablet experience, something that hasn’t been realized by many developers.
3. Regular Retail Prices
You might want to recover your investment, but if you are planning to do it too soon, you are in trouble! Wait for people to get familiar with your online store by training them to buy from you. Without that incentive, they won’t take the first step.
Some of the big online stores offer various discounted deals to online shoppers in amateur markets. You might be wondering why! The answer is – They are actually training their online shoppers to buy from them. And it works too. Now that a shopper knows how to order from a particular online store say Amazon or eBay, he would not have any incentive even to look elsewhere.
Therefore, offering your products at low prices is the best incentive. And because selling on the Website is so much cheaper, you can easily afford it. Why not split the saving with your customers? Your competitors will offer this incentive if you don’t.
4. Going Mad After PPC Blitz
The advantage of pay-per-click tools such as Google AdWords is that they allow you to draw in targeted traffic very rapidly. However, the best managed PPC campaigns if developed in a gradual manner, closely following the analytics can tell you a lot about buyer behavior. With hasty spending, you could run out of money before you really understand where the profitable parts of the market are.
5. Duplicating Product/Service descriptions
You might think that the manufacturers know the best about their products. So the ideal thing would be to simply copy and paste the product descriptions provided by them. However, this is not going to help you because other E-Commerce stores may use the identical product descriptions provided by the manufacturer. This practice may also harm your store’s reputation with respect to how the search engine will look for your website.
If you want to differentiate yourself, get as descriptive as you can. Remember to specify all the product specifications, features and variants. Also, while writing a new product description, focus on the value proposition of individual products. If the potential shopper doesn’t find the essential details with you, they will hop to a store where they do.
6. No Return Policy
It’s natural to be apprehensive of the misuse of this policy & the impact that it will have on your accounts. But on the other hand, have you considered the huge sales boost that this policy will bring along? Recent studies have revealed that the number of mischievous shoppers is dwarfed big time by the number of genuine shoppers that this policy brings along with it. Hence this policy is ultimately a good deal.
If you plan to do the business in a sustainable manner, the above mentioned practices are imperative. The results may take some time to show, but will be long lasting.
We hope that this article has helped you to check for the pitfalls and avoid major ecommerce issues while developing an online ecommerce website for your business. Feel free to reach us and get in touch to discuss your E-Commerce Website Development.