1. Include a Tagline
2. Implement Site Searchweb usability tips, make this search box 27 characters wide in order for the text to be clearly visible and easy to use. Place the search text field on the top of your web page, because users tend to search a website according to the F pattern, meaning from the top left to the bottom right.
3. Don’t Use Extensive Graphics
4. Use Site maps
5. Don’t Break the Workflow
6. Create Easily Scannable Web Pages
7. Don’t Design Misleading UI Controls
, as the above image shows too, is a good example of consistent UI control design. Every tab on the page looks and behaves the same, every link is underlined on mouse over, every button looks the same, etc.