Thursday, 11 December 2014

Does Your Mobile Site Deliver? A Quick Checklist

Nearly 60% of internet traffic is viewed from mobile devices – heck, you might even be reading this blog post from a smartphone or tablet yourself! With more and more people turning to their mobile devices for daily internet access, you’ll want to make sure that your online presence is sharp both on-the-go and behind a desk.

So how do you get your site to look, operate and convert as well on your mobile screens as it does in your desktop browser? Take a look at our handy mobile-friendly checklist and see how your mobile site stacks up.

Here’s how to make your website a mobile masterpiece:

Prepare Your Screen for Smaller Space:The biggest difference between desktop browsers and their mobile counterpart is most notably the smaller screen. This may sound obvious, but if you don’t take smaller screen parameters into consideration when building a mobile version of your site, you may end up with items that are jumbled up and out of place when viewing your pages on handheld screens. Don’t stress though – if you have a Wix website, your mobile parameters have already been taken care of. Making your website look just like you’d want it to on any sized screen. Check out your site’s mobile editor to get an idea of how your site will look on small viewers.
 Touchy Subject:Another major difference between the desktop & mobile version of your site is the on-page interaction.  Most mobile screens these days function with a touch-screen, so you’ll need to pay particular attention to your on-page navigation to make them finger friendly. Large, clear buttons & mobile menus are classic examples of how to make your mobile site a success.
 Selective Scrolling:Touch scrolling on your mobile site can be a drag. The combination of the touch screen interaction and a smaller view not only makes page scrolling annoying to deal with, but important information can get lost in the scrolling shuffle. Save your viewers’ thumbs from unnecessary scrolling by omitting certain paragraphs or images from the mobile version of your site.  
 Image Oriented Mobile Action Bar:One of the most convenient things about viewing a website on a mobile screen is that you can get the information that you need, whenever and wherever you need it. Odds are that some of the customers checking out your mobile page may even be on their way to your physical location, and looking for important information like your business’s phone number or address. Make these things easy to spot on your site by linking them to the top of your page with easy access images. 
 Mobile Maps:Take the extra step to make your business’ physical location easy to find by adding a mobile friendly map to your website’s contact page. 
 Successful Social Pages:If you’re serious about your businesses’ social media presence, you’ll also want to take the extra step to make sure that your social pages are both easy to see and mobile-friendly. Social icons are another favorite to add to your site’s mobile action bar, or add thumb-friendly social buttons anywhere on your site.
 Be a Mobile Coupon Cupid:Who doesn’t love a good coupon? If you have a special offer for site visitors, take the extra step to make your coupons mobile friendly by replacing any web coupon bar with a QR code for your mobile site. 
 Mobile Friendly Features:
If your clients are used to coming to your website for convenient solutions like scheduling appointments, checking out your event schedules or shopping online, you’ll want to make sure that all of those features translate just as well on the mobile version of your site. 
Speedy Search Options:
For many people, the beauty of mobile website viewing is that you can get the information that you need in a snap. Given that many of your mobile viewers will be in a hurry, you’ll want to help them find the information they’re looking for in as little steps as possible. Consider adding a Site Search to help your viewers find info with little effort.
Test Your Site!Big names like Apple & Google have invested heaps of money to ensure that users have come to expect a certain reaction when they touch a button, swipe the screen or do just about anything on their handheld device. If you really want to ensure that your mobile site is a knockout, you’ll want to test it out on different types of screens. Invite friends with varying types of mobile devices to take a peak at what your page looks like in their handheld view. You may just save yourself from a mobile meltdown.

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