- Use icons to aid navigation. They’re both visually appealing and easy to use and understand.
- Create logical groups of related links, with the most important links on the top-level navigation bar and functional (dashboard, account, settings, etc.) and legal (copyright, privacy, terms) located elsewhere.
- Provide location information so users know where they are on any given page and how to proceed to another area of the website. This can be achieved by using Breadcrumb navigation.
2. No Clear Calls To Action
- The design of a call to action can be broken down into 4 simple elements — size, shape, color, and position. Each plays a vital part in determining how effective the call to action is in directing the user.
- Don’t make your users work or think, or they’ll leave. It’s not that they aren’t smart, it’s that they want access to information quickly without spending unnecessary time searching for it.
- Don’t overdo it with multiple, competing calls to action on every page. Decide what your primary target is and then define a clear objective per page. Your content should have answered, “What’s in it for me?” and your call to action should now answer, “What do I do now?”
3. Color & Contrast
- Using a free a Color Contrast tool (which conforms to accepted standards) you can easily check to see how the contrast on your website measures up.
- Research how major sites use color and contrast to improve readability and highlight specific sections, and use this knowledge to experiment with color schemes.
- One of best ways to enhance contrast is by creating size differences between elements, making some things appear larger than others. This works especially well within a minimal color scheme, and it means you don’t have to necessarily rely on color.
4. Content, Content, Content
- White space is possibly the most important factor to consider. It will allow the user to focus on the meaningful content within each section.
- Break up lengthy pieces of information into digestible blocks of text, utilizing headings, sub-headings, bullets, blockquotes and paragraphs.
- Readable content is important, so use a good line height that is large enough to make content scannable. Margins and letter spacing also need to be taken into consideration.
- Challenge every item on each page and ask, “Does it really need to be there? Does it serve a specific purpose? Can I live without it?”
- The key is to aid the visitor in finding the information they’re looking for, so make sure to differentiate between areas of content, advertisements and promotions.
- Prioritize your content and decide what is the most important to your visitor and potential customer — and sell it well.
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