Sunday, 6 July 2014

How Designing Can Turn Visitors Into Clients

Attracting visitors to your website can be an easy thing to do, but converting them into your clients is probably the toughest of tasks and requires a lot of planning. There are plenty of factors that can change the thinking of the visitors and one of them is good designing.
If you are able to achieve that, you will be able to sell your products and services quite easily. Although some people might argue that the quality of what you sell matters the most, yet you will be unable to prove your worth unless you make the design attractive.
Attractive design does not necessarily mean that you have to make your website any fancy, but you have to make it more user-friendly in order to make the visitors feel at home. In case the visitors don’t find it easy to navigate to their desired information easily, they will definitely look for an alternative. So, you have to keep the users in mind while choosing the design.

If you are able to make your design simple, yet attractive for the visitors, they will certainly be interested in buying your products or services. Therefore, focus on the following things more while finalizing the design and you will see some positive results.

Keep updating the design

The most important thing is to keep your design updated in order to show the visitors that you are a professional. In case you don’t focus on this factor, the people who come to your site will get a negative impression of you and will think of you as amateurs. In that case, you will be unable to convert the visitors into clients no matter how good your products and services are.

Make the navigation easy

Let’s say you are interested in buying something online and search some relevant websites. Even if you have found the product you wish to order, you would want to read some information about it. If that information is not easily accessible, you will start looking at other options. So, remember making the navigation as easy as possible for the visitors. Only then will you be able to maximize your sales. This can be done through keeping the design simple and the font readable.

Keep the key information on the left side

According to numerous web usability surveys, people who come to the online pages, spend most of their time viewing stuff on the left side of their monitors rather than right. Therefore, it is important to keep most of the important information on the left hand side of the page.
This way, the visitors will find your website to be quite user-friendly and will definitely consider visiting it time and again, whenever they wish to order something that your offer. However, you have to keep in mind that the right side of the page should not be ignored entirely. You should keep some lesser important information on that side of the page.

Focus more on the top-left corner

Although it is important to focus mostly on the left side of the page, the ideal point where the key information should be kept is the top-left corner. According to the studies conducted related to the page designing, the visitors start by looking at the top-left corner of the page, then come down, move towards the middle of the page and then finally see what is mentioned on the right hand side of the page.

Know where to post images

While finalizing the design of the page, you should be aware of the fact that the images should be positioned in a way that the visitors don’t get bothered because of them. If there is no image required, you should go without any. On the other hand, post as many images as possible, if your website demands so.

Responsive web designing

This is quite an interesting concept, through which the users don’t have to bother about resizing the webpage in order to gather all the necessary information. It can be used in a wide range of gadgets from computers to mobile phones. Other related concepts to this sort of designing are mobile first, unobtrusive JavaScript, and progressive enhancement.

Calls to action (CTA)

This is quite an engaging tool, used in almost all of the modern webpage designs. While designing the page, you have to ensure that the CTAs should be right in front of the users, so they can easily fill the form and answer all of your questions you wish to know. However, this does not end here, as you will have to then ensure the visitors that they will be contacted back and will be provided all of their queries too.

Technology tools

No matter you are involved in selling some products or services, the visitors would want to get some answers quickly regarding your business. In order to convince them to become clients, you will need to add some good technology tools to the webpage.
One of the most used tools these days is the live chat, which allows the visitors to talk to one of your sales representative online and get the answers quickly. Even if some of the users are confused over some issue, your representative can make the clarification and guide the visitor to complete a sale.

Social media links

The social media connections will also help you keep the visitors coming over and over again to your website and the might eventually become your regular buyers. If you have provides links to your social media pages on the webpage, the visitors might like them and will get regular updates about the latest products and services being offered to them. Even if they are not interested in ordering something straightaway, they might end up changing their mind, when they get continuous relevant information about your business.

Tutorials

If you are selling some products online like custom stickers or business cards, especially related to technology, you should add tutorials in your webpage design too. This way, you will make things easier for the users and they might even find your products to be more attractive after watching its video link. However, it will not be an ideal thing to add the tutorial link on the main page, as it should be available with each product separately.

Reviews

Whenever a user visits a website, he\she looks for the reviews of the clients in order to find out the quality of the products or services being offered. Therefore, add this feature to the design of your webpage too, as it will really help in building the confidence of the new members, thus they won’t hesitate in ordering from you.

Customization

Another interesting tool that can help you catch the attention of the visitors is customization. If your business is flexible enough to let the clients choose their products and personalize them, you will definitely end up increasing the conversion rate on your website. Moreover, you can gather some different ideas from all of the visitors through an online survey in order to make them feel valued right from the first time they visit your page.

Customer feedback

While designing, you have to ensure that there are some contact details mentioned on the webpage, so that the customer can contact you and give feedback related to your products or services. If there are some positive things mentioned in the feedback, make sure to implement them straightaway.

Avoid irrelevant stuff

One thing that helps in converting the visitors into clients is avoiding all the irrelevant stuff on your page. This way, the users will get all the necessary information and will not have to search the stuff they wish to find.
By focusing on the above mentioned points, one can design a very good webpage, which will not only attract plenty of visitors, but also convince them to become buyers of the products or services being offered.
Original Source - http://www.designyourway.net/blog/misc/how-designing-can-turn-visitors-into-clients/