Why Your Website Needs to be Mobile Friendly Right Now

There’s a fairly significant change coming next month to organic search and it has the potential to cause some major disruption in how your site performs in the search engines. Google announced at the end of February that it was increasing the use of “mobile-friendliness” as an organic ranking factor for a Web site. So, the main question you need to consider: is my site ready for this change?

Why Mobile Friendly Sites are Important to Google

It’s no secret that mobile devices are quickly overtaking desktop as the primary way we connect to the Internet on a regular basis. Smartphones now make up nearly 76% of all mobile devices according to the latest comScore data. And with all those devices come lots and lots of mobile searches.

Google reports that it handles about 3 billion searches each day. And while Google doesn’t tell us exactly how many of those searches are mobile (some estimate it is as much as 50% of all searches), we can be pretty confident that mobile search is a fairly significant share. Why? Consider the rise of the “virtual assistants” like Siri, Google Now and Cortana. Owners of smartphones are increasingly turning to these tools to conduct searches and those take place through mobile devices.

With that in mind, Google needs to display search results in a way that will provide the best experience for the user. And if the user is searching on a mobile device, they want to provide a result that will work well on that user’s device. Google, for some time now, has used “mobile friendliness” as a ranking factor in organic search. But with the growth in the use of mobile, Google needs to give more weight to sites that have been optimized for mobile. And that’s what’s driving the change next month.

Will Google’s “Mobile Friendly” Change Impact Your Site?

While no one can say for certain whether or not your site will be impacted by this change, there are a few things you can check to see if you are ready for the transition:

Will Google’s “Mobile Friendly” Change Impact Your Site?

While no one can say for certain whether or not your site will be impacted by this change, there are a few things you can check to see if you are ready for the transition:

1. Test your site using Google’s Mobile Friendliness Tool. Google has created a tool to test your site for mobile friendliness. The test is simple and straightforward: enter your site’s URL in the search box, Google conducts a quick analysis, and lets you know whether your site is mobile friendly or not. If it is not mobile friendly, Google provides a link to a technical guide you can follow to improve your site. If you’re not comfortable with Web design/development, you’ll need to reach out to a Web developer to help you get the site ready. 
2. Ask: Is mobile search important for your business? Depending on the type of business, mobile search may be very important to your visibility in the search engines. Retail shops, restaurants, venues and pretty much any place with a location where customers come to you will need to provide a great mobile experience. Engaged in eCommerce? Mobile commerce (called mCommerce) is on the rise, so providing shoppers with a good mobile experience is more important than ever. Bottom line: if being found on mobile devices is important, you need to make sure that your site is mobile-friendly.
3. Find out: Do you get a significant number of visitors through mobile search today? Take a look at your Google Analytics data. What percentage of your organic traffic comes in on mobile devices? How is that data trending? If your mobile audience growing? If so, you need to create a great user experience for them while also getting your site ready for a greater emphasis on being mobile friendly.

What You Need to Do if You Believe Your Site Will Be Impacted

1. Be prepared to act quickly. The April 21 deadline is approaching quickly, so you do not have a lot of time. Every day you delay taking action puts you at risk for the potential to fall in organic rankings.
2. Explore a temporary solution. Depending upon the type of content management system you are using, you may be able to put in place a mobile switcher or mobile-friendly theme. If this is an option for your site, it is one you may want to put in place while working on a better, long-term solution.
3. Redesign your site to use a responsive design. The best, long-term solution is to redesign your site with a mobile-first philosophy. This approach allows you to create a site design that is responsive to the device your visitors are using (mobile, tablet or desktop) to give them a better experience, while also helping you maintain (or even improve) your organic mobile search rankings.

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Website Redesign – SEO Considerations

All websites will undergo redesign at some point of time during their virtual existence. It is inevitable and has to be carried out due to many factors like aesthetics, changes in technology, been too long with the same design, change in brand image, not doing well in search, for better usability, and many other such factors. Whatever your reason may be for a website redesign, it goes without saying that redesigning a new or relatively unknown site is much easier than the decision to redesign or revamp a site that is doing well in SEO. My other article here discusses a few points for considering a website redesign which may interest you: 5 Strong Indicators That You Should Redesign Your Website

Risk Of Dip In Rankings After Website Redesign

The reasons are clear of course, as any website redesign brings with it the danger of dropping considerably in rankings if certain points are not followed or observed. The chances of making a mistake or oversee certain points is high, therefore it is important to be attentive and take into consideration all points possible to minimize the risk. Though I personally believe that after a redesign, it is certain that there will be a dip in the rankings, however small, for a certain amount of time. The precautions are just a means to minimize that. I have seen sites that have not been updated for years. I suppose they are scared of the dip if they do something stupid to their site by accident. I know, freshness of content is important. For this I believe we should generally divide websites into two types.

Typical blog or an article site: For an article site, freshness of content is very important and it should be updated regularly for better rankings.

Websites selling products or services: These website are typically self advertising in nature and usually consist of two parts, Static or informational pages and a blog. Informational page, I believe should not be updated if not absolutely necessary. You should not simply update those pages on a regular interval for the sake of freshness only. You may do yourself more harm that way. Rather, update the blog as often you can which will take care of the “freshness of content” part.

This is to show how minimal changes can also affect rankings. Given below are some points that one should keep in mind during a redesign. Though redesigns can be of many types, from minor updates to major ones; from the point of view of writing this article, I am considering major changes to sites that are doing well in organic search results.

Duplication Of Content

During a website redesign, the temporary site or files are usually hosted on a separate domain or sub domain. And typically one would redesign the whole site here and test it before moving it to the production server or to your actual domain. It is important to take care that you block search engine spiders to crawl the temporary domain or files by using robots.txt file. Otherwise, you will end up with search engines indexing the temporary files causing unwanted duplicate content issues.

Change in URLs

It is recommended to keep the URLs same and not to change them. However, a major redesign may involve structural changes and moving of files from one folder to another causing your URLs to change. You may voluntarily want to change the URLs sometimes, like making them shorter for better readability; or perhaps removing unwanted characters or keywords to make them look less spammy. Though changing the URL and folder structure may make it better in the long run, you run a huge risk of losing the traffic for that particular page. If you do decide to change the URL for a particular page, do not forget to 301 redirect the old page to the new one. Also, if some pages have been permanently deleted, do not 301 redirect that page to the homepage of the website. It may do you more harm than good. However, if you have a very similar or related page, then it might not be a bad idea to 301 redirect to the related page instead.

Changes In Content

Again it will be helpful if too much content changes are not carried out on any of the pages. Try to keep the placement of the content, as much similar to the existing site, as possible. Take extra care of the h1 tags and other heading tags. Make sure you include any images or videos that exist on that particular page. The idea is to minimize the change in HTML as much as possible.

Page Title & Descriptions

Page Titles are very important and only change them if absolutely necessary. The same goes for Description. The Title as well as the Description contain your primary keyword or key phrase for the page and should not be changed unless you are targeting a new keyword now.

Final Check Before Going Live

When the new site is ready, it is important to go over the details again and again to make sure that everything is in place and that you have not missed anything. As I have said in the beginning, these considerations may not be important for a new site. But for a site that dependents on search engines for traffic and business, these considerations are of prime importance.

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You Must Need to Know about: Ecommerce Development

Ecommerce also known as Electronic Commerce is the buying and selling of services and products online. What Ecommerce Development creates is a system that permits an online selling business to get their services to the customers. Ecommerce includes all kinds of business ideas from retail shopping, banking, investing, and rentals to personal services such as hair and nail salons.

Product - Carefully choose the product or services to sell. By entering into an Ecommerce business it is assumed that you have a business in mind.

Target Consumers - Determine your potential consumers will be. Ecommerce Development is to attract, influence and satisfy the target consumers to buy on your Ecommerce site.

Web Hosting - Consider buying a domain name then choose a web host that has an Ecommerce Development tools that will be responsible for the SSL capability, uptime, data transfer per month and upgrade values.

Responsive Web Design & Development - Hire a right web designing company to develop your Ecommerce application with CMS & Mobile Compatibility where you can manage your store yourself .

Payment Methods - Make a decision on what method payment your Ecommerce site will prefer. You can choose from many payment methods online such as Paypal (For US) or other Merchant Accounts (CCAvenue, EBS & PayU). Or you may choose to receive payments via check delivery, cash on delivery or wire transfers.

Security - Providing a security is one of the main purposes of Ecommerce development. Make it a point to settle your privacy, return and warranty policies as well as money back guarantees if you prefer to have one.

Shopping Cart - The most evident part of Ecommerce development is the use of shopping cart software. By using an online shopping cart, customers are able to view items for sale, select quantity of items and the item they want. After shopping is done, customers will receive or view the summary of the transaction they made.