Tuesday, 6 October 2015
Optimizing For Good Results In Natural Search
First component: On-site optimization.
On-site optimization means that your website must be search engine friendly. Different search engines have their own set of webmaster rules. However, the fundamentals are similar. For example, all search bots like your site to have a clear structure. Navigation should be easy, and links should be easily identifiable. Whenever possible, try to include a site map. A site map helps the search bots to find all the web pages within the website. In addition, always add target keyword phrases in the page titles. If possible, use search engine friendly URLs (e.g. static html files with keyword rich file names). Avoid posting duplicate content (web pages that appear similar) on the website.
Second component: Off-site optimization.
Search engines determine the importance of a website based on incoming links. But not all incoming links bring the same value. Avoid posting links on link farms. Your back links should be coming from relevant websites that are similar to the theme of your own website. For instance, if you are promoting a credit card website, your incoming links should ideally be coming from other credit card related sites. The problem is, how do you get external sites to link back to you? There are several methods you can adopt.
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