Wednesday, 19 August 2015

The Importance of Keywords in Search Engine Optimisation


Keywords are the words and phrases that people type into search box of a search engine, such as Google, to find what websites that match what they are looking for.
Choosing the right keywords is not about standing out from the crowd and differentiating your brand from competitors; it is about seeding your site with the words, people use to find your products and services. It is very important to put some time and thought into researching keywords. There are some good free tools online such as the Google Keyword Research tool and Word tracker that can help get you started in researching keywords relevant to your business. These tools can be very useful for getting insights about how many users are searching for a given keyword and how much competition there is for the keyword online. This can give you a realistic sense of what keywords you should be using on your website and how effective they will be in marketing your site online.
When you complete with the research part you can develop a simple plan of action for implementing those keywords on your site. For an example you have a website about website design services and based on your  keyword research, you came up with the following keywords to target:
  • web design Hyderabad
  • web designers in Hyderabad
  • website designing company Hyderabad
  • Website Designing Hyderabad
  • web design in Hyderabad
Once you have selected the keywords that best match your business and target audience, the next stage is to implement them into your website effectively. Based on these keywords you can create pages on your website by providing required information to users about what they are looking for.
Few companies choose to include keywords relevant to their business in the company domain name. Also, avoid using hyphens in your domain name such us www.professional-web-designer.com as it looks very unprofessional and there is a possibility that users avoid to click on the link when it is listed online.
Hence, with some efforts in creating target keywords for your website is an investment which is worth making. With the help of free tools and resources available online, it will be easy for you to get started on thinking about ways to use targeted keywords to get qualified leads to your website’s pages.
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